If you’ve ever wondered whether business awards are worth the effort — or felt awkward about putting yourself forward — this session will completely change how you see them.

In this Business Owners Smashing It Online webinar, award strategist Lara Arden breaks down the real commercial value of winning (or even being a finalist in) credible business awards. From higher profits and stronger authority to staff morale, retention, and pricing power, Lara shows why awards aren’t just trophies — they’re strategic business assets.

This is a practical, eye-opening session for business owners who want stronger credibility, better visibility, and leverage they can use long after the awards night ends.

Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosio

What You’ll Learn:

The hidden financial impact of winning business awards

Why award winners often grow faster than non-winners

How recognition reduces staff turnover and boosts morale

The difference between legitimate awards and money-grab schemes

How awards compare to paid advertising for credibility and ROI

Real examples of businesses using awards to grow authority

Why being a finalist can be just as powerful as winning

How to leverage awards long after the ceremony ends

Why It Matters:

Most small businesses rely heavily on ads, discounts, or referrals to grow. Awards offer a different advantage: third-party validation. When customers, partners, staff, and media see that your business has been recognised, trust rises instantly. This session helps business owners understand how awards can strengthen reputation, support pricing decisions, improve team culture, and open doors that marketing alone often can’t.

About The Speaker:

Lara Arden is an award strategist and founder of the Business Awards Academy. With decades of experience across sales, copywriting, and awards submissions, Lara has helped businesses and individuals secure recognition across local, national, and international award programs. She is known for her integrity-first approach and practical guidance through the awards process.

Timestamps:

00:00 The real business value of winning awards

04:00 Research-backed financial impact of award winners

08:00 Staff retention, recognition, and morale explained

12:00 Awards versus advertising: cost and credibility

16:00 Real award-winning business case study

20:00 How awards build reputation and industry authority

24:00 The awards nomination and judging process

28:00 How to spot legitimate awards vs bogus ones

32:00 Leveraging awards after being nominated or winning

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Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio