In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience.

Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric.

With Kinotek, that’s finally possible. The system uses LIDAR to screen clients in under a minute, producing a movement score that plugs straight into the Semi-Private Pro app. From there, workouts adjust in real time based on how someone actually moves.

In this episode, Marty breaks down how that data improves client buy-in, boosts retention, streamlines front desk assessments, and impacts the business as a whole. He also explains why movement should be considered a major health indicator (right alongside heart rate variability and sleep quality).

The takeaway is simple. If you’re still running your gym on personality and programming intuition, you’re going to get lapped.

Tune in and see how top-tier gyms are future-proofing their product… and charging what it’s actually worth.

Key Takeaways:

• Intro (00:00)
• Marty’s background & Kinotek's mission (00:19)
• Early adoption of evidence-based systems (03:39)
• How Kinotek revolutionizes movement assessments (10:43)
• Movement as the key to longevity and sustainable fitness (14:58)
• Showing measurable client progress through data (17:46)
• Semi Private Pro’s app and client programming flow (23:09)
• Kinotek’s real-time movement screening integration (34:47)
• Marty’s contact info (37:30)

Additional Resources:

- Kinotek website: https://kinotek.com/

- Contact Marty: marty.miller@kinotek.com

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- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board.

There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad. Some swear they weren’t on Facebook at all.

On paper, your CPL looks fine. But nothing’s sticking, and it’s draining your time and budget fast. However, instead of killing your ads and walking away, it’s time to reframe how return on ad spend really works today.

In this episode, Tim and Randy break down why this is happening, why CPA is 3–4x what it used to be, and what you can actually do about it. (Spoiler: it’s not just your funnel or follow-up.)

Everyone is tired of chasing ghosts and wasting ad spend. You're probably no exception.

Tune in to learn the smarter way forward.

Key Takeaways:

• Intro (00:00)
• Facebook lead quality is plummeting (00:50)
• Standard cost-per-lead metrics no longer work (04:00)
• Use initiation fees to boost upfront ROI (07:00)
• Challenges attract short-term clients only (09:25)
• Transformational clients rarely become lifestyle clients (11:32)
• Switch to semi-private model for sustainable growth (15:45)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

You think you’re making money on your packed group sessions… until you do the math.

Every hour looks busy, but your profit margin’s disappearing behind coach pay, overhead, and “just enough” attendance. The room’s full, but your bank account doesn’t feel it.

In this ultra‑quick, rapid‑fire episode, Tim and Randy zoom in on one number that’s crushing the margins for most large group training gyms… and most owners don’t even know it.

They break down a simple formula that reveals what your group classes are really generating per hour based on actual industry data.

🎧 Hit play to uncover the overlooked number that might be eating into your profit (and your sanity).

Key Takeaways:

• Intro (00:00)
• Large group training averages six attendees per session (00:39)
• Semi-private often earns $200–$300/hour (03:52)
• How to calculate your gym’s real revenue/hour (04:32)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late.

What started as a scalable, exciting model in the 2000s has turned into a red ocean of price wars and clients who are tired of doing the same sweaty workouts with no results.

In this episode, Tim and Randy explain why large group training – a model that once promised high profits – now delivers low retention, no loyalty, and constant client churn.

They’ll break down what today’s clients actually want, why the semi-private model creates more value (and revenue), and what happens when you stop trying to “fix” what’s broken in large group training and just let it go.

So it’s time to finally stop tweaking your pricing to beat the competition and wasting money on more and more ads.

🎧 Listen now and find out what the future of training really looks like – and how to build a business model that will actually work in 2026.

Key Takeaways:

• Intro (00:00)
• Rise and fall of large group training (00:25)
• Clients want more than just sweat (02:49)
• Market competition turns workouts into commodities (05:00)
• What makes semi-private training different (08:46)
• Semi-private defined: strength, splits, customization (13:11)
• The cost of trying to fix a failing model (17:19)
• Transition now, not later (22:50)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on your ability to juggle Monday evenings, Wednesday mornings, and a couple of Thursday afternoons…

But you’re short-staffed. So you bend… and six months later, you’re back on the floor coaching… again.

Familiar? Unfortunately, many gym owners would say, “Yes – too familiar.”

In this episode, Tim and Randy talk about one of the most common (and costly) mistakes gym owners make: hiring out of desperation. Because many of them are looking for who’s available instead of the right fit. And that short-term thinking leads to a long-term mess.

In this episode, you’ll find out how to flip the script:

• Define your business hours first
• Set clear job expectations
• Fill positions based on what your gym actually needs (not what a candidate’s calendar allows)

🎧 Listen now and stop letting desperation drive your hiring decisions.

Key Takeaways:

• Intro (00:00)
• Hiring out of desperation leads to future problems (00:27)
• Coaches should not dictate your business model (03:48)
• Avoid hiring based on temporary client demand (05:28)
• Set consistent session blocks upfront (06:20)
• Idle trainers should handle business-driving tasks (08:13)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends.

The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offers no support or structure. Just a name tied to a model that hasn’t evolved.

In this episode, Tim and Randy talk about what’s really going on under the hood – and it’s not just about the name on the door.

They get into the deeper issues with the model itself, how it clashes with what today’s clients actually want, and the mistakes gym owners keep repeating – even after they ditch the CrossFit name.

🎧 The landscape’s obviously changed. Tune in to hear what’s coming… and what to do before it’s too late.

Key Takeaways:

• Intro (00:00)
• CrossFit popularity down 75% on Google Trends (02:00)
• CrossFit model easily copied by any gym (03:42)
• Business model needs hundreds of low-paying members (04:34)
• Coaches are often unpaid, lacking team structure (06:02)
• Aging clients seek lower-intensity personalized training (09:16)
• Semi-private training earns more with fewer clients (10:35)
• Custom programming is the highest client value (11:49)
• Most CrossFit gyms are barely profitable and unsustainable (15:04)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Let’s be real – selling sessions is an outdated business model.

You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions.

In Part 5 of this myth-busting series, Tim and Randy break down why selling training in blocks of 10-packs, 20-packs, or any-pack-of-sessions, is one of the biggest reasons gyms stay stuck under $30K/month.

They’ll show you what actually works: predictable, recurring revenue that lets you plan, hire, and scale – without the monthly scramble. You’ll also hear how to stop chasing people down to “book the last 3 sessions” or watching clients disappear mid-pack.

You don’t want to miss this one. Tune in!

Key Takeaways:

• Intro (00:00)
• Myth #5 – Selling sessions is still an effective business model (01:20)
• Session sales create inconsistent cash flow (02:02)
• Recurring revenue improves focus and clarity (03:29)
• Session packs damage client accountability (04:27)
• Recurring models support evolving client goals (07:28)
• Recap (09:55)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Some gym owners think they just need better ads.

So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while.

Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they find themselves back at square one.

That’s because marketing isn’t the core issue.

In part 4 of this 5-part series on the myths that keep gym owners stuck under $30K, Tim and Randy dig into the belief that marketing is the biggest problem in a struggling gym. What they reveal is harder to face: client retention, outdated pricing, and weak service delivery are the real leaks in the bucket.

They break down the math behind churn, explain why some clients quietly vanish, and share stories from the floor and the frontlines.

So if you're stuck under $30K, this episode will help you see the truth: it's probably not because you aren’t spending enough – it’s because what you keep matters more than what you get.

Tune in!

Key Takeaways:

• Intro (00:00)
• Myth #4 – Marketing is not the core problem (00:48)
• Leaky bucket analogy and client churn (02:20)
• You can’t outspend attrition forever (03:45)
• GLP-1 weight-loss drugs shift client mindset (06:19)
• Education gap worsens retention (07:14)
• Marketing can’t fix poor operations (10:07)
• Start tracking retention metrics objectively (11:26)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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If you haven't already, please rate and review the podcast on Apple Podcasts!