Episodes

  • Get Paid What You’re Worth through Nonprofit Accounting w/ Jeremy Van Groll

    Get Paid What You’re Worth through Nonprofit Accounting w/ Jeremy Van Groll
    Jun 4 2025
    In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Jeremy Van Groll about niching down into the nonprofit sector and building a thriving accounting business with a strong culture. Jeremy shares his journey from corporate accounting to entrepreneurship, highlighting the unique aspects of nonprofit accounting and the importance of aligning business values with client missions. Key Takeaways: 🔍 Niche Down: Focus on a specific industry, like nonprofits, to build expertise and speak the language of your clients. 🤝 Build a Strong Culture: Define your company culture collaboratively with your team and ensure it aligns with your values and client missions. 🌱 Emphasize Teamwork: Foster a sense of partnership and collective success within your team and with your clients. 📚 Continuous Learning: Stay updated on industry-specific knowledge and trends to provide valuable insights to your clients. ⚖️ Prioritize Work-Life Balance: Create a flexible work environment that values family and personal time for your team. Featured Quotes: “The nonprofits and their leaders are the heroes, and we’re the sidekick. We’re going to make you guys shine.” - Jeremy Van Groll “If you’re going to go down this path, the business needs to be an extension of you.” - Jeremy Van Groll “Accounting success is universal.” - Roger Knecht Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger’s team here. Sponsors: Keepful®: Let’s be honest—most of us didn’t become bookkeepers or accountants to spend hours learning marketing systems and chasing leads. We did it to serve clients and build a business we love. But what if you could get better clients without the marketing overwhelm? That’s exactly what keepful® does. It’s the all-in-one marketing system built specifically for bookkeepers and accountants—and it works 24/7 behind the scenes to bring in leads, book consultations, and automate follow-ups. You get a professional website, branded consultation page, and follow-up automations—all tailored to your business. No more duct-taping tools together or hiring expensive marketing teams. If you want to grow your firm with ease and attract better clients without doing more work, go check out keepful today at keepful.com. Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: To Connect with Jeremy or interested in his services: https://www.nonprofitbookkeeping.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to ...
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    47 mins
  • This Week on BPAF : Jeremy Van Groll

    This Week on BPAF : Jeremy Van Groll
    Jun 2 2025

    Join us this Wednesday for a new episode where Roger discusses culture with Jeremy Van Groll
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    1 min
  • Rewind : The Evolution Of Accounting Training w/ Ken Bostrom

    Rewind : The Evolution Of Accounting Training w/ Ken Bostrom
    May 31 2025

    Join us as we revisit this conversation from 2021!

    Listen to this discussion with Ken Bostrom as he shares his perspective of 30 years of teaching accounting, how it has changed and now being done.

    Enjoy the evolution of accounting which now includes computers and software, how things progressed from WordPerfect, Lotus123, ABC Accounting, MYOB to so much more.

    See how the accounting profession has changed, especially how it has been taught over the years from debits and credits to include software training, from classroom instruction to online courses and programs. It has become easier and more systemized.

    Ken also shares how and when updates to training accounting occur each year to help individuals excel in the careers to get paid what they are worth.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Our Guest: Ken Bostrom

    Ken Bostrom has been an instructor, coach, and officer of Universal sector for nearly three decades. He has seen Universal Accounting Center grow from a small local brick-and-mortar accounting training school to an international provider of cutting edge, online certification training for accounting professionals to start and grow their own bookkeeping, accounting, and tax practice. Ken is the author behind our Professional Bookkeeper’s Guide to QuickBooks, as well as its annual updates. You could say Ken wrote the book on how to use QuickBooks to get more done in less time and to become a Profit and Growth Expert. He is a certified Color Accounting instructor, QuickBooks Specialist, and a QuickBooks Pro Advisor.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
    • Learn more about the MISSION

    Offers:

    Job Placement Assistance

    The Turnkey Business Plan for accounting professionals

    Color Accounting, learn the language of business in lay terms to communicate more effectively with your clients

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    35 mins
  • Are Podcasts the Future of Marketing for Accountants? w/ Christina Lenkowski

    Are Podcasts the Future of Marketing for Accountants? w/ Christina Lenkowski
    May 28 2025
    this episode of Building the Premier Accounting Firm with Universal Accounting Center President Roger Knecht, podcast publicist Christina Lenkowski explains how accounting professionals can leverage podcast guest appearances to position themselves as authorities, build trust, and grow their businesses. Learn the strategies to educate potential clients, repurpose content, and create effective calls to action for lead generation through podcasting. In This Episode: 00:05 Introduction to the Premier Accounting Firm 01:30 The Rise of Podcasting in Marketing 04:41 Building Trust Through Podcasting 07:34 Educational Value and Authority in Podcasting 10:46 The Balance of Sharing Expertise 12:02 The Evergreen Nature of Podcast Content 17:08 Crafting a Compelling Guest Pitch 21:56 Creating Engaging Offers for Podcast Audiences 25:36 Maximizing Podcast Listening Experiences Key Takeaways: 🎯 Target ideal clients by tailoring podcast topics to specific niches within the accounting industry. 🎧 Utilize podcast guesting to shorten the sales cycle and build trust with potential clients through extended exposure. 🔄 Repurpose podcast content into blog posts and social media snippets for evergreen marketing. 🔗 Create dedicated landing pages with clear calls to action to capture leads from podcast listeners. 🗣️ Focus on providing value and education during podcast appearances, positioning yourself as an authority without giving away all your secrets. Featured Quotes: Christina Lenkowski: “People want to be consuming their media when they’re on the go.” Christina Lenkowski: “Service over self promotion.” Roger Knecht: “You can repurpose this [content] indefinitely. It’s evergreen.” Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your authority as an accounting professional and market your services more effectively, call 435-344-2060 or schedule an appointment to connect with Roger’s team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Understanding your publicity https://www.publicityxchristina.com/quiz-landing-page Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Professional Bookkeeper, PB ...
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    36 mins
  • Rewind : Offering Quality Accounting Services With Confidence w/ Jennifer Capener

    Rewind : Offering Quality Accounting Services With Confidence w/ Jennifer Capener
    May 24 2025

    Join us as we revisit this conversation from 2021!

    Jennifer works with and advises many accounting professionals as they start and build their business. Listen as she shares suggestions and best practices to help accelerate your success.

    There are two key elements she feels are necessary, confidence and competence. What does that mean?

    Understand how working with a coach can be the difference to ensure success.

    Some good advice, “don’t forget why you started”.

    Enjoy this next episode in the series to help you Build the Premier Accounting Firm.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    15 mins
  • Fix Your Sleep Debt: Ultimate Guide for Business Owners w/ Dr. Bijoy John

    Fix Your Sleep Debt: Ultimate Guide for Business Owners w/ Dr. Bijoy John
    May 21 2025
    In this episode of Building the Premier Accounting Firm, Dr. Bijoy John, a board-certified sleep specialist, joins Roger Knecht to discuss the vital connection between sleep and mental health for business owners. He shares actionable strategies to improve sleep quality, manage anxiety, and boost overall well-being, crucial for thriving in the demanding accounting industry. Key Takeaways: ⏰ Prioritize dedicated worry time to manage anxiety and prevent racing thoughts before bed. 📱 Establish a tech-free bedroom to optimize melatonin production and improve sleep quality. 🍽️ Adjust eating and drinking habits to avoid disruptions like heartburn and frequent restroom visits. 😴 Recognize signs of sleep disorders and seek professional help when needed. 🛌 Invest in a quality mattress to address physical discomfort that may hinder sleep. Featured Quotes: Dr. John: “Sleep and mental health are very, very closely related. In fact, it’s got a bidirectional relationship where when you sleep better, you’re less anxious and when you’re less anxious, you sleep better.” Dr. John: “A bedroom is for sex and sleep in that order. Then everything else has to be outside.” Behind the Story: Dr. John shares his personal journey overcoming sleep struggles and emphasizes the societal undervaluation of sleep, highlighting the impact of misinformation and the importance of recognizing individual sleep needs. He also touches upon “sleep divorce,” the phenomenon where couples sleep separately to improve individual sleep quality, and provides insights on how this affects relationships. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm, the podcast for owners of bookkeeping, tax preparation, and accounting businesses. For more information Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Nobody’s Sleeping book: https://a.co/d/iQbOZhVhttps://sleepfixacademy.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes. In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in ...
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    50 mins
  • This Week on BPAF : Dr. Bijoy John

    This Week on BPAF : Dr. Bijoy John
    May 19 2025

    Join us this Wednesday for a new episode where Roger discusses sleep with Bijoy John.
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    1 min
  • Rewind : From Accountant to Hero w/ Rhett Gagon

    Rewind : From Accountant to Hero w/ Rhett Gagon
    May 17 2025

    Join us as we revisit this conversation from 2021!

    What a great topic and value add to an accounting firm.

    Rhett joins Roger to discuss services that can be offered to distinguish any accounting business as the one working to work with owners of real-estate. Consider this in-depth conversation regarding Cost Segregation and how it can make you the hero for your clients.

    This may be the unique selling proposition to help you niche your accounting services in the world of real-estate and investment properties.

    Get ready to take some notes, this is that good.

    Your Host: Roger Knecht, president of Universal Accounting Center

    Our Guest: Rhett Gagon

    Rhett Gagon holds a Bachelor of Arts degree from Brigham Young University. Much of Rhett’s professional career has involved working personally with high net-worth individuals; training and speaking at conferences on a local, regional and national level. Rhett’s expertise in Cost Segregation began in 2010 when he first joined Cost Segregation Authority. Rhett continues to speak on national and local levels helping the accounting world to better understand the value of cost segregation both to the investor and accounting firms alike. He has worked on thousand of Cost Segregation projects saving clients nationwide hundreds of millions of tax dollars & has helped build Cost Segregation Authority to become a real leader in the industry and what it is today.

    When not at work his love and passion is spending time with his wife & children if this can happen outside, he is happiest – whether snow skiing in the wintertime, or on the water when it gets hot, even chasing & wrestling his 4 kids at home make him happiest.

    Company Summary

    Cost Segregation Authority was first established in 2006 at the infancy of modern cost segregation services. It was founded in large part by a father and son team who had spent their career in the construction industry and became passionate about the tax-saving strategies associated with real estate investments. This family culture has stayed with us for over a decade and we endeavor to keep it this way for generations.

    You will find most cost segregation firms are full-time CPA firms or offer a dozen other services to maintain their margins. At Cost Segregation Authority our focus is exactly as our name implies. Hence, if you are a CPA or other tax advisor, you don’t have to worry about losing any tax return or other consulting revenue when introducing us to your clients. Our goal is to make you look good by performing the most accurate and tax-saving study possible. We are the good news in your practice and your partnership is paramount to our success.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Offers:

    Get a FREE copy of the book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. This is a must have addition to every accountant’s library to provide the value clients look for today:

    • “in the BLACK, nine principles to make your business profitable” – e-book

    For those listening that would like a complimentary analysis for themselves, or their clients they can request one on our website: www.costsegauthority.com

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
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    39 mins