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Breaking Instagram Myths: The Truth About Posting Frequency

Have you been spacing out your Instagram posts because you're worried about overwhelming your followers? According to the head of Instagram for Business, that's a serious mistake. In this eye-opening episode, we dig into surprising advice straight from Instagram's leadership team that challenges everything you thought you knew about social media strategy.

The most shocking revelation? Your carefully crafted posts reach only about 5% of your followers. This statistic completely invalidates the common fear of posting too frequently. Rather than holding back, the Instagram executive recommends posting up to five times daily to accelerate your learning curve and quickly identify what resonates with your audience.

We explore how this high-frequency approach creates a feedback loop that allows you to refine your strategy based on actual performance data. Even if you can't manage five daily posts, we discuss how increasing your current posting schedule (whether from once weekly to three times, or from occasional to consistent) can dramatically improve your results. The key is viewing each post as an experiment that provides valuable insights.

Perhaps most interestingly, we discuss why reposting successful content isn't just acceptable—it's strategic. With 95% of your followers missing your content the first time around, that viral video or popular image deserves another chance to shine. We share practical tips for reusing content effectively, including changing cover images and captions to test different approaches.

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