We're not the only ones who think BizDev needs a smack-down.

For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketing, pricing, events, proposals, referrals, and even job descriptions.

A while back, we had this idea to go out and ask some friendly contacts what *they* believe is broken in business development. Their responses spanned nearly the entire marketing <> sales continuum referenced on the show:

🔸 Krystn Macomber on what's broken about the go/no-go process
🔸 Florian M. Heinrichs on what's broken about lead generation, especially on Fridays
🔸 Patrick Johnston on what's broken about the sales/marketing feedback loop
🔸 Joe Pope on what's broken about channel selection and deployment of resources
🔸 Perryn Olson on what's broken about branding and firm websites

www.breakingbizdev.com

How should experts and busy doer-sellers approach prospecting?

On this episode, John and Mark share three specific examples of multi-channel prospecting sequences that your firm can put into practice right away using LinkedIn, email, and the phone:

1. A two-week cohort-based prospecting sequence
2. A 120-day, podcast-led prospecting sequence
3. A post-conference follow-up prospecting sequence

If you found this episode valuable, please subscribe to the show and leave a rating or review on Apple and Spotify.

www.breakingbizdev.com

Whether you believe it or not, lead generation is possible for your firm.

On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate leads in professional services:

1. The Email Newsletter
2. The Podcast Flywheel
3. Original Research
4. Influencer Co-Creation
5. Content Darwinism
6. Demand Capture Funnel
7. Content Recycling

Read more detail in this blog post by John:
www.redcedarmarketing.com/blog/content-marketing-frameworks

www.breakingbizdev.com