Branding and the Beast cover art

Branding and the Beast

Branding and the Beast

By: Shaun Bernstein
Listen for free

About this listen

Branding and the Beast is a podcast that talks about branding and storytelling through the power of words and images. A production of 38th and Kip Design and Branding and The Write Stuff Agency, we feature guests each episode that look at a different aspect of branding, and offer practical tips for businesses of all sizes.Shaun Bernstein Economics Marketing Marketing & Sales
Episodes
  • Season 3 Episode 5 - Traditional Media
    Jul 29 2025
    Traditional media's dead, right? HARDLY!Even in an era where digital media seems like it reigns supreme, we're inundated with traditional media everywhere we look. From the ads you hear on your car radio to the billboards you see driving by, it's all around us.Fun fact: even when you think you're skipping over the commercials on your PVR, advertisers know, and they're taking it all into consideration. What's crazier - you can have a presence in traditional media advertising even if you don't have a 6 or 7 figure budget. In this episode of the Branding and the Beast Videocast, we spoke to Bruce C. Bryan of 5Points Creative in Roanoke, Virginia and Chloe Gravelle of Identify Consulting to talk about: ✔️The role of traditional media today✔️The advantage of traditional media in a digital era✔️How small businesses can enter the playing field successfully📖 Chapters:00:00 Introduction to Branding and Traditional Media02:09 The Relevance of Traditional Media Today05:23 Case Studies: Super Bowl Commercials09:23 Guest Introductions14:28 A Brief History of Traditional Media23:51 The Power of a Captive Audience with Traditional Media27:10 The Role of Tangibility in Traditional Media28:37 Why Advertising on TV is Less Expensive than You Think33:44 The Use of Commercials on Digital Media39:22 Don't Give Up on Your Marketing Strategy41:34 Why Incorporate Brand Strategy in Your Advertising Strategy53:30 Conclusion and takeaways from modern traditional media strategiesResources:‪@OatlyTV‬ Superbowl ad: • Super Bowl LV (55) Commercial: Oatly - Wow... Turning Tables: https://www.amazon.com/Turning-Tables...💯About Our GuestsBruce C. Bryan: @bruceonthelooseva on Instagram 5Points Creative: https://www.5pointscreative.com ‪@thespotonkirk‬ https://www.thespotonkirk.org Chloe Gravelle:On LinkedIn at / chloegravelle 👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of @38andkip Website: 38andkip.com LinkedIn: / 38th-kip-design-marketing Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast#branding #marketing #advertising #traditionalmedia #contentmarketing
    Show More Show Less
    57 mins
  • Season 3 Episode 4 - Coaching
    May 14 2025

    Put me in, coach! We hire business coaches for different reasons, at different times in our business. No two business owners are exactly alike, and no two business coaches are either.There is no one right way to do business coaching. Everyone has a different style, and it's important to find the approach that works for you. On this episode we welcomed two amazing business coaches, Hannah Schwartz and Eitan Levine, to talk about how coaching can have an impact on growing your brand.Both Hannah and Eitan are powerhouse entrepreneurs themselves, and each work with clients to help take them to the next level in their own businesses. The four of us talk about:

    • How coaching is different from mentorship
    • The importance of accountability
    • How networking is crucial to anyone's success
    • Where coaches help you navigate through professional challenges
    • The misconceptions around coaching

    If you're looking for a coach, this episode is a can't miss.You can follow Hannah at Start With Hannah or on Instagram at @startwithhannah


    Eitan Markus is on LinkedIn where you can learn more about him and his business, Catalyst for Impact.


    As always, you can find Alicia at 38th and Kip or on Instagram at 38th and Kip.


    And Shaun is at The Write Stuff Agency or on Instagram and LinkedIn anytime you need him.

    Show More Show Less
    53 mins
  • Season 3 Episode 3 - Lead Generation
    Feb 27 2025

    There's a reason why sales is the highest paying profession in the world. That's because true sales is an art, along with a bit of science. Sales is the lifeblood of any business - every business owner is looking to grow their business, and sales is usually the best way to do that. Most everything in life is a form of sales, in one way or another.But high pressure tactics make people uncomfortable, and yield poor results. True sales, successful sales, is about learning how to grow and nurture relationships. We do business with people who we know, like, and trust. So how do you get people to know you, like you, and trust you?We talked to two of the best in their field to find out.Richard Agopian is the Director of Enterprise Sales at Orders.co, and has over two decades of experience growing businesses in the events, hospitality, and food spaces. Jessica Lusthouse the Chief Revenue Officer of TapMango, a customer engagement and loyalty platform.On this episode, we spoke about:Together we discuss: 🎯 How sales and lead generating activities have rapidly evolved🎯 Incorporating the basics of personal selling and recognizing pain points🎯 How to cold email without being pushy or annoying🎯 Tips for people just starting out in sales

    Resources:https://orders.co/https://www.tapmango.com/https://www.rocketmoney.com/👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of ‪@38andkip‬ Website: 38andkip.com LinkedIn: www.linkedin.com/company/38th-kip-design-marketing/ Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast

    Show More Show Less
    1 hr
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.