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Season 3 Episode 5 - Traditional Media

Season 3 Episode 5 - Traditional Media

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 Traditional media's dead, right? HARDLY!Even in an era where digital media seems like it reigns supreme, we're inundated with traditional media everywhere we look. From the ads you hear on your car radio to the billboards you see driving by, it's all around us.Fun fact: even when you think you're skipping over the commercials on your PVR, advertisers know, and they're taking it all into consideration. What's crazier - you can have a presence in traditional media advertising even if you don't have a 6 or 7 figure budget. In this episode of the Branding and the Beast Videocast, we spoke to Bruce C. Bryan of 5Points Creative in Roanoke, Virginia and Chloe Gravelle of Identify Consulting to talk about: ✔️The role of traditional media today✔️The advantage of traditional media in a digital era✔️How small businesses can enter the playing field successfully📖 Chapters:00:00 Introduction to Branding and Traditional Media02:09 The Relevance of Traditional Media Today05:23 Case Studies: Super Bowl Commercials09:23 Guest Introductions14:28 A Brief History of Traditional Media23:51 The Power of a Captive Audience with Traditional Media27:10 The Role of Tangibility in Traditional Media28:37 Why Advertising on TV is Less Expensive than You Think33:44 The Use of Commercials on Digital Media39:22 Don't Give Up on Your Marketing Strategy41:34 Why Incorporate Brand Strategy in Your Advertising Strategy53:30 Conclusion and takeaways from modern traditional media strategiesResources:‪@OatlyTV‬ Superbowl ad: • Super Bowl LV (55) Commercial: Oatly - Wow... Turning Tables: https://www.amazon.com/Turning-Tables...💯About Our GuestsBruce C. Bryan: @bruceonthelooseva on Instagram 5Points Creative: https://www.5pointscreative.com ‪@thespotonkirk‬ https://www.thespotonkirk.org Chloe Gravelle:On LinkedIn at / chloegravelle 👋About Your HostsAlicia Disantis, Owner and Chief Brand Strategist of @38andkip Website: 38andkip.com LinkedIn: / 38th-kip-design-marketing Instagram: @38andkip Shaun Bernstein, Founder and Chief Storyteller of The Write Stuff Agency Website: www.thewritestuff.agency LinkedIn (personal): / shaun-bernstein Instagram: @thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube ‪@brandingandthebeast‬ 👉Prefer to listen? The audio version is on Google Podcasts, Spotify, or wherever you get your podcasts @ Branding and the Beast#branding #marketing #advertising #traditionalmedia #contentmarketing
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