Branding Democrats cover art

Branding Democrats

By: Ken Weber Daryl Weber and Gabriella Martin
  • Summary

  • Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

    The truth is: Democrats suck at branding.

    Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.


    We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.


    Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.


    © 2024 Branding Democrats
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Episodes
  • Setting Media Standards for 2024 with Brian Hansbury
    Apr 30 2024

    In this episode of the Branding Democrats podcast, we welcome back Brian Hansbury, the co-founder of the Media and Democracy Project.

    We begin the episode by diving into the current initiatives and goals of his organization, which is actively fighting against disinformation and pursuing a media landscape that prioritizes democracy over profit. Brian explains the Media and Democracy Project's newly launched Pro-Democracy Election Coverage Guidelines for the 2024 election, outlining steps to combat misinformation and encourage media outlets to treat election coverage with the gravity it deserves.

    The conversation also covers the importance of supporting local journalism, with Hansbury highlighting how local reporters play a pivotal role in maintaining democratic accountability, as illustrated by their exposure of figures like George Santos. Moreover, the episode explores innovative solutions like the Local Journalism Funding Act and other grassroots efforts that aim to revitalize and democratize news reporting.

    We end the episode with a conversation about the impact of media narratives on public perception. It is clear that social media is shaping young voters' views, and people are taking advantage of that. We emphasize the need for critical thinking and media literacy to navigate the complexities of modern information consumption.

    To learn more about Brian and The Media and Democracy Project:

    Election Coverage Guidelines
    FCC Petition
    Donate

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    45 mins
  • Why We Need to Give Biden More Credit with Bobby from the Bronx
    Apr 23 2024

    In this episode of the Branding Democrats podcast, we have guest Bobby from the Bronx, a passionate Democrat residing in Barcelona.

    Bobby shares his unconventional political journey, from his initial Republican leanings and a brief flirtation with libertarianism to becoming a staunch advocate for the Democratic Party.

    During our conversation, we discuss public perceptions of Biden, especially in the context of his significant achievements. Bobby, a self-proclaimed Biden cheerleader, recently authored an article highlighting President Biden's accomplishments. Despite Biden's track record, there are still doubts about his ability to lead the country. We emphasize the need for more effective communication of Democratic successes, not just for individual candidates but for the party as a whole.

    Our discussion then transitions to the complex dynamics of the Ukraine conflict and the implications of GOP affiliations with Putin. Bobby argues that supporting Ukraine is not only a moral obligation but also strategically beneficial for the US. We explore how aid to Ukraine has acted as an economic stimulus for American manufacturing and provided invaluable military insights.

    We wrap up the episode talking about the GOP's bizarre alignment with Putin. Russia was once enemy number one in the US and especially with Republicans. How did Vladimir Putin infiltrate the Republican Party? Well, we can thank Traitor Trump for that, whose financial viability depends on Putin.

    To hear more from Bobby:
    Biden Accomplishments Article
    Instagram
    Twitter
    Facebook
    From Red to Blue

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    51 mins
  • A Vote for Trump Is a Vote for Putin with @polypolitics
    Apr 9 2024

    In this episode of the Branding Democrats podcast, we are joined by @polypolitics a left-leaning political speaker, creator, and debater.

    This week’s episode focuses on the significance of "movable voters" in the upcoming elections—predominantly young, women, and racially diverse individuals who do not identify with MAGA ideologies. We talk about how Democrats can message to effectively reach these people, particularly on issues of financial security and personal freedoms.

    We then take a deeper dive into the complexities of immigration policy, a hot-button issue likely to influence movable voters. Chris (@polypolitics) emphasizes the need for clear Democratic messaging on their efforts to maintain and enhance border protections while facing Republican obstruction. The discussion reflects on Biden's approach to immigration and the broader implications for the upcoming elections.

    Our conversation turns to the rise of right-wing media and the impact of organizations like Turning Point USA, aiming to indoctrinate America's youth with far-right ideologies. Chris talks about into alarming trends towards Christian nationalism and the potential dark future of America under right-wing theocracy, drawing parallels to historical instances of authoritarian rule. We discuss MAGA's obsession with Putin and how this relationship with Russia threatens the sanctity of our democracy as well as global stability.

    To hear more from PolyPolitics:

    TikTok @polypolitics
    Youtube


    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

    Show More Show Less
    45 mins

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