Join Brand Alchemy hosts Jared Asher Herring and Jarrod Brake as they explore brand transformation with Simon Druery, founder and brand strategist of one of Australia's award-winning brand consultancies, Belong Creative, and creator of the Magnetic Brand Builder™ process.

In this thought-provoking episode, you will learn how to develop compelling Employee Value Propositions (EVP) and Customer Value Propositions (CVP) that create authentic connection. Simon reveals strategies for establishing thought leadership whilst building brands that foster genuine belonging for both your team and customers.

Discover practical approaches to navigating brand evolution in a rapidly changing landscape, managing the impact of current events on brand strategy, and leveraging human creativity alongside artificial intelligence.

This episode equips entrepreneurs and business leaders with actionable frameworks for building magnetic brands that truly resonate and create lasting loyalty and connection.

Join Brand Alchemy hosts Jared Asher Herring and Jarrod Brake as they sit down with Mario Bellini, founder of Mario's Plumbing, who has successfully built thriving businesses across Queensland and South Australia over seven years.

Learn Mario's proven strategies for navigating rapid business growth while managing overheads and competition in saturated markets. Discover how to scale plumbing businesses without sacrificing the personal wellbeing that's essential for sustained entrepreneurial success.

Mario reveals how family motivation became his business foundation and shares practical approaches to building multiple locations while maintaining quality and culture. You'll gain insights into creating memorable branding that differentiates your business, including the story behind his Super Mario Brothers and the connection that honours his grandfather.

Whether you're in trades or any service industry, this episode provides actionable strategies for managing explosive growth, controlling costs, and building a business legacy that extends beyond profit margins.

In this captivating episode, discover how Sydney-based PR Expert, Elizabeth Walker, leveraged her background in London’s financial and fashion sectors to build her agency, Doyen PR, in Australia.

Elizabeth shares her journey working with prestigious brands like Gucci, Cartier, and Saint Laurent, revealing her distinctive commercial approach to public relations that focuses on enhancing brand perception and emotional value rather than mere visibility.

Learn practical strategies for navigating the evolving luxury landscape, including how sustainability has become non-negotiable and techniques for authentically connecting with consumers' deeply held values.

Whether you're a PR professional, brand manager, or business owner looking to elevate your marketing approach, Elizabeth's blend of strategic discipline and luxury brand expertise provides valuable insights in advanced communication for premium markets.