Episode #12: Mastering Luxury PR — Strategies for Success with Doyen PR Founder 'Elizabeth Walker'
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Episode #12: Mastering Luxury PR — Strategies for Success with Doyen PR Founder 'Elizabeth Walker'
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About this listen
In this captivating episode, discover how Sydney-based PR Expert, Elizabeth Walker, leveraged her background in London’s financial and fashion sectors to build her agency, Doyen PR, in Australia.
Elizabeth shares her journey working with prestigious brands like Gucci, Cartier, and Saint Laurent, revealing her distinctive commercial approach to public relations that focuses on enhancing brand perception and emotional value rather than mere visibility.
Learn practical strategies for navigating the evolving luxury landscape, including how sustainability has become non-negotiable and techniques for authentically connecting with consumers' deeply held values.
Whether you're a PR professional, brand manager, or business owner looking to elevate your marketing approach, Elizabeth's blend of strategic discipline and luxury brand expertise provides valuable insights in advanced communication for premium markets.