Blake Beus 0:00 book a call funnels. You said you want to talk about that. But you didn't want to tell me before the phone before we turned the podcast? Yes. What? What? What about book or call funnels? We want to talk about Yeah, I Greg Marshall 0:10 didn't want to forget, because Because fresh off my mind, I was just talking with a client. And I was like we I feel like we always talk about, there's always like value before we hit the record button. We probably share that too. Yeah, so with the book a call funnel, essentially, if you're in the service industry, and you're trying to get more sales, right? You're gonna have people book a call. Now, the question I always get asked, and what I recommend, is, Well, should I just put a phone number on my ad? And I typically say no. Because if you have, because you're making yourself subject to having the customer call you, which is the last place you want to be in the sales process. Instead, I recommend, of course, you can have the phone number available, but I wouldn't make that your number one objective, I actually would make the objective, have them fill out a form name, phone number email, so that you can control the sales process so that you actually have their lead information. And you can reach out to them versus hoping that they call you or let's say they click your call button, and no one answers. Well, there you go. You lost them, right? Like there's no other I mean, you can't follow a retargeting. But to me, the best for retargeting is having their actual phone number and email to reach out to them. And so with the book a call funnel, there's several things that are important when it comes to this. So I was speaking with a client and I was explaining how the assumption is, you run an ad and the ad kind of does all the work for you. Yeah. And then they buy, but it's actually not, there's actually several steps to measure. And this is how you know, the journey of your success to your book, a call funnel is working. So number one, you have to obviously, and these might seem like not important, but they're extremely important. Okay. All right. Number one is, first, you have to get people to actually click your ad. Right? Yeah. So so if you're getting people to click your ad, that's step one of success, right? And I recommend you break it down in stages. Step two, is, once they click your ad, can you get them to fill out a form? Okay, so until then, if you're getting people to click your app and not filling out your form, work on getting the form better, right? Step three would be once they fill out the form, can I get them to respond in any way back to me via email or text? Right? Okay, that's step three, then you go step four, which is, and to me, this is the most important part of the process is step four. Getting them from responding back to actually on the phone. Yeah, that is the most important part of the process. Because everything else you can fine tune. But if you cannot get them on the phone, nothing's gonna happen. Right. And so that's, that's the next success. And then obviously, the next stage would be get them on the phone, have your sales process. And then after your sales process, what are you trying to move them to next? So a true book a call funnel? Although it seems like it's just add to book a call is a lot more steps than just that. What are your thoughts? I Blake Beus 3:31 think you covered it we're good. With with any sort of a sales process, so many people, and I'm guilty of this, too, we take too big of logical leaps, right? We think our customer is going to do this, and then they're going to enter, they're going to book the call. Yep. There's it the smaller the incremental steps you can make it, the easier it is. And see, I would me personally, I would recommend, most people, if you're paying for ad traffic, don't put the phone number there anywhere until after you've already collected their information. And which is pretty similar to what what you said, I think we're very much aligned on that. But and the reasoning is, is because, well, we were talking about this in a different way right before this is and then I'm gonna get nerdy but asynchronous communication. The whole point of running something like an ad is you want to basically multiply your effectiveness and your capabilities. I'm a human and I only have 24 hours in a day and I have to sleep for some of those hours and I have to eat for some of those hours and and I want to spend time with my family for some of those hours and do something outside of work for some of those hours. And if I am pushing people to a book a book of you know, call and my phone number is on there, I have to be available or else the ad fails. Yep. Greg Marshall 5:00 And that's a great point, I didn't even I forgot to bring that. And so Blake Beus 5:04 and so you what you really need to do is find a way to work in parallel, you're building some systems to basically ...
