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Beyond The Hashtag

Beyond The Hashtag

By: TikTok Shop
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About this listen

Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Join us as we go Beyond the Hashtag to unlock the secrets of thriving on the platform! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistratiTikTok Shop Economics
Episodes
  • S2 Episode 4: BPerfect - A Beauty Powerhouse
    Jul 1 2025

    This week, we’re joined by Ciara De Carteret from BPerfect Cosmetics — a brand that’s turned bold bets into big wins.

    In this episode, we unpack:

    💥 How BPerfect scaled with creator collabs — even before TikTok blew up

    🎯 Why customer feedback is baked into everything they do 📺 How daily LIVEs fuel real-time engagement and sales on TikTok Shop.


    Whether you’re a marketer, founder, or just fascinated by how great brands grow — this one’s a must-listen.


    Interested to join us on TikTok Shop? Follow this link

    UK: https://bit.ly/podcast-bperfect-uk

    Spain / France / Germany / Italy: https://bit.ly/podcast-bperfect-eu

    Ireland: https://bit.ly/podcast-bperfect-ireland


    Want to learn more?Check out the TikTok Shop Academy here: https://bit.ly/podcast-bperfect-selleracademy

    Show More Show Less
    44 mins
  • S2 Episode 3: STRAAME - Home & Viral Hits
    Jun 20 2025

    In this episode, we’re joined by Gorprit, the visionary behind STRAAME — one of TikTok Shop UK’s biggest success stories in the Home & Living category. From furniture must-haves to viral bestsellers, STRAAME has become a household name on the platform.


    Gorprit takes us behind the scenes of his TikTok Shop strategy — how he scaled quickly, adapted to trends, and turned data into decisions. We also dive into the wild ride of selling one of the biggest viral products of 2024/2025: the Dubai chocolate.


    Packed with actionable insights, creator learnings, and a peek into what it takes to thrive on TikTok Shop, this is a must-listen for anyone selling (or thinking about selling) online.


    If you are interested to join us, Follow this link

    UK: https://bit.ly/3SY9D3l

    Spain / France / Germany / Italy: https://bit.ly/44btJfG

    Ireland: https://bit.ly/3G81Dtu


    Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kW8ndo

    Show More Show Less
    54 mins
  • S2 Episode 2: Mallows Beauty - Beauty in a Jar
    Jun 9 2025

    In this episode, we sit down with Laura Mallows — founder of Mallows Beauty and one of the earliest success stories on TikTok Shop UK. Laura shares how she built her beauty brand from the ground up, turning a bold vision and authentic voice into a powerhouse stocked in high street retailers like Superdrug.


    We dive into the highs, the hustle, and the heart behind the brand, and also get a glimpse into Laura’s fun and fearless personality — including the time she strutted through the streets of New York in a bikini to champion body positivity.


    If you’re building a brand, breaking the mold, or just love a good founder story, this one’s for you.


    Interested in joining TikTok Shop? You can register below:

    UK: https://bit.ly/3FFg48a

    Spain / France / Germany / Italy: https://bit.ly/3FFg48a

    Ireland: https://bit.ly/3SU7qG9


    Want to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kRdKdm

    Show More Show Less
    46 mins

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