• EP 47: Payment Defaults and What to do About Them
    May 7 2024

    Ever wondered why some business owners tack on extra fees for payment plans? Well, it turns out there's a method to the madness. On average, a whopping 30% of folks who opt for payment plans never quite finish paying them off. Wild, right?

    Here are three main takeaways to keep in mind when overcoming failed payments:

    1. Mindset Matters: First things first, mindset is key. I'm a big believer in assuming the best, so I always approach clients with the expectation that they're eager and willing to pay. And you know what? This positive mindset has kept my payment default rate at a cool less than 10%, crushing that industry average.

    2. Friendly & Positive Communication: How you talk to your clients about those missed payments can make all the difference. I've found that maintaining a friendly and positive tone in my emails—assuming that the hiccup is just a small bump in the road—tends to yield better responses and smoother resolutions.

    3. Automated Recovery Process: Let's talk tactics. I spilled the beans on my go-to script for reaching out to clients about those pesky missed payments. It's personal yet automated, offering up reasons for the slip-up, a handy link to update payment deets, and even an offer to lend a hand further if needed. And you know what? This approach has worked wonders in patching things up and getting those payments back on track.

    Listen to the episode to hear my go-to script and learn more about how you can manage failed payments.

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    18 mins
  • EP 46: Recurring Revenue to Get Off the Money Rollercoaster
    Apr 30 2024

    You know, when you're eyeing that biggest month ever, it's like being at the edge of a cliff, isn't it? The rush, the thrill, wondering if you can take that leap and soar. Do you create something new? Do you launch into uncharted territory? Do you push with everything you've got?

    Or maybe it's about digging into your toolbox, reaching out to past clients, hustling up some 1-on-1 work, or finding that upsell opportunity. There's always a way to make it happen, isn't there? Even if it's just a couple of extra thousand dollars, you've got options.

    In today’s episode I’ll take a closer look at the three different types of recurring revenue models that can bring stability and peace of mind to your online business.

    1. Membership Models: I explore the pros and cons of running a membership and how it can be a great option for those who love creating content and working with people long-term.

    2. Retainer Services: Discover how working on retainer can provide a baseline level of income, offering peace of mind, stability, and the flexibility to pursue other business opportunities.

    3. Payment Plans: Uncover the benefits of offering payment plans and how they can create predictability and a sense of security in your cash flow.

    Take this short quiz to discover your most profitable offer.


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    15 mins
  • EP45: Is 10x Easier Than 2x?
    Apr 23 2024

    On this episode of Becoming Unapologetic, I'm getting real about why aiming for 10x growth is way more exciting than just doubling your results. Inspired by the book "10x is Easier Than 2x" by Dan Sullivan, I'll be sharing some eye-opening insights from my own experiences and those of my clients. We'll chat about why playing it safe with modest goals might be holding you back and how setting audacious targets could actually make things easier. So pop in your earbuds and join me as we explore how aiming for the stars might just be the key to unlocking your business's full potential.

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    11 mins
  • EP 44: When's the last time you took time off because you could?
    Apr 16 2024

    Hey there, it's Sandra van der Lee, and I've got a new episode of Becoming Unapologetic for you. In this one, I'm getting real about the struggle to take time off for ourselves. I'll share my own experiences and discuss the importance of disconnecting and making time for personal enjoyment. I'll also be asking for your input, so be sure to tune in and join the conversation. Let's talk about the value of self-care and finding that sweet spot between work and play.

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    8 mins
  • EP 43: My Clients Don't Have to Like Me
    Apr 9 2024

    Hey there, in this episode of Becoming Unapologetic, I'm diving into a topic that's close to my heart - the reality that my clients don't always have to like me. I'll be sharing some stories from my consulting and coaching work, and delving into the tricky balance of being honest with clients, even when it's tough. Join me as I explore the importance of prioritizing truth over seeking approval and the valuable lessons I've learned along the way.

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    9 mins
  • EP 42: How to Answer Any Business Question
    Apr 2 2024

    Hey there, welcome back to Becoming Unapologetic! In today's episode number 42, I'm spilling the secrets on how to answer any business question. I'll walk you through three game-changing questions that will help you tackle any decision with confidence.

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    8 mins
  • EP 41: Here's What I'm Creating Next and Why
    Mar 27 2024

    Hey, everyone! On this episode of 'Becoming Unapologetic', I'm spilling the beans on what I've been up to and what's coming next. I talk about why I decided to retire a bunch of my digital products and share my goal of simplifying and providing more support to entrepreneurs. I unveil my new program, "Skill Sell Profit," which is all about helping entrepreneurs build businesses they love, without following traditional marketing and business models. I'll walk you through the three phases of the program—scaling, selling, and profiting—and how it offers long-term support and coaching. If you want to revolutionize the way you approach your business, you don't want to miss this episode!

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    16 mins
  • EP 40: Why I Retired 80% of My Offers
    Mar 20 2024

    Hey there, Unapologetic fam! In this episode of Becoming Unapologetic, I bare it all and share why I decided to retire over 80% of my offers, products, and courses. I take you behind the scenes of my business assessment process, the tough decisions I had to make, and the liberating feeling of creating space for what's next. We'll dive into the stress and guilt of managing a long list of products and the strategic choice to declutter and retire certain offerings. Join me as I highlight the importance of clearing mental space to pave the way for new opportunities. Plus, I'll give you a sneak peek into an exciting upcoming announcement for long-term support at an affordable price. Trust me, you don't want to miss this one!

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    12 mins