B2B Social Growth: Presented By Tribal Impact cover art

B2B Social Growth: Presented By Tribal Impact

B2B Social Growth: Presented By Tribal Impact

By: Tribal Impact
Listen for free

About this listen

Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.

Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.

Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.

© 2025 B2B Social Growth: Presented By Tribal Impact Economics Marketing Marketing & Sales
Episodes
  • How leaders influence high-trust workplaces, employee advocacy and results - With Tribal Impact's Justyna Brownbridge and Great Place To Work UK Dr Petrina Carmody PhD CPsychol

    How leaders influence high-trust workplaces, employee advocacy and results - With Tribal Impact's Justyna Brownbridge and Great Place To Work UK Dr Petrina Carmody PhD CPsychol
    Sep 19 2025

    A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the market by 4x.

    Join Tribal Impact’s Justyna Brownbridge and Dr Petrina Carmody PhD CPsychol, Executive Coach and GPTW UK Chief Change Officer, to discover how visible leaders are essential for amplifying your advocacy, results, and team engagement.

    We’ll cover:
    🔸 How trust is the foundation of your growth strategy.
    🔸 How leadership proximity drives employee advocacy.
    🔸 Practical actions leaders can take to build a high trust culture.
    🔸 Why trust accelerates both talent attraction and retention.
    Show More Show Less
    32 mins
  • How Panasonic TOUGHBOOK tackled the social selling skills gap

    How Panasonic TOUGHBOOK tackled the social selling skills gap
    Jul 31 2025

    78% of businesses that use social selling outperform those who don’t. (LinkedIn)

    The key is making it part of your team’s everyday mindset.

    Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media.

    Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of their pilot program. You’ll learn:

    • Why empowering employees to create authentic content is key to humanising your brand.
    • How the Japanese concept of Ikigai integrates into Panasonic TOUGHBOOK’s social selling strategy.
    • Real results from a pilot social selling program.
    • Learnings for implementing and scaling your program beyond the pilot.


    This session is a must for anyone early in their social selling journey.

    Show More Show Less
    36 mins
  • Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point

    Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point
    Apr 9 2025

    The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up.

    Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.

    We’ll explore the following:

    • The limitations of traditional attribution in modern B2B marketing
    • How to track success when buyers engage across multiple channels
    • The role of organic social and how to prove its value
    • Actionable strategies for refining your tracking approach
    Show More Show Less
    39 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.