Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point
-
Narrated by:
-
By:
About this listen
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up.
Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.
We’ll explore the following:
- The limitations of traditional attribution in modern B2B marketing
- How to track success when buyers engage across multiple channels
- The role of organic social and how to prove its value
- Actionable strategies for refining your tracking approach
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.