In this episode of B2B Marketing Methods, hosted by Terri Hoffman, CEO of Marketing Refresh, guest Michael Ballero shares his journey in the automotive industry and discusses critical topics such as the changing landscape of automotive investments, his sales approach, and work-life balance. Michael, a national account manager at Gen Z Automotive, highlights his innovative use of social media strategies, focusing particularly on TikTok, for building relationships and enhancing his professional reach.

The conversation also dives into the practical applications of AI and ChatGPT for automating and improving sales communications, alongside personal reflections on balancing career with family life, making this episode a comprehensive exploration of both professional and personal growth in the B2B sector.

Topics Discussed:

• Michael Ballero’s Career Path
• Leveraging Social Media for B2B Sales
• Integrating AI in Sales
• Work-Life Balance and Personal Growth
• Sales and Marketing Alignment

To learn more about Leah Salinas, connect with her on LinkedIn at: https://www.linkedin.com/in/michael-ballero-5aa8431b3

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Leah Salinas, Director at the Alexander Group, about her journey from entrepreneur to executive search expert. Leah shares her personal story of running a successful business for 14 years and her decision to transition to a different career path focused on recruiting executive roles in various B2B industries.

The discussion dives into key considerations for building out sales and marketing organizations, the differences between sales leaders and salespeople, and how transferable skills can drive business growth. Leah also provides insights into the essential role of data-driven strategies in sales and the importance of overall organizational structure in supporting effective marketing. Tune in to learn valuable tips on navigating career transitions and building high-performance teams.

Topics Discussed:

• Leah’s 14-Year Entrepreneurial Journey
• Making the Leap from Founder to Executive Recruiter
• Building High-Performing Sales and Marketing Teams
• The Role of Data in Modern Sales Strategy
• Organizational Structure and Career Transitions

To learn more about Leah Salinas, connect with her on LinkedIn at: https://www.linkedin.com/in/leah-comstock-salinas

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, talks with Liz Andert, Director of Digital Customer Experience at HB Fuller. Liz shares her journey in marketing and gives her best tips for navigating the changing landscape of digital marketing.

The conversation covers a wide range of topics including the interaction between sales and marketing functions, creating meaningful digital customer experiences, and the growing importance of LinkedIn in the B2B landscape. Liz also discusses a groundbreaking project using AI for multilingual website translation, which significantly reduced costs while improving global SEO. Tune in to learn actionable insights on how to effectively embrace digital transformation and leverage AI in B2B marketing.

Topics Discussed:

• Navigating the relationship between sales and marketing
• Utilizing LinkedIn for company growth
• LinkedIn Ad practices for companies to consider
• The importance of understanding your customer’s digital experience
• Ways to leverage AI in B2B marketing

To learn more about Liz Andert, connect with her on LinkedIn at: https://www.linkedin.com/in/liz-andert/

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com