In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, talks with Liz Andert, Director of Digital Customer Experience at HB Fuller. Liz shares her journey in marketing and gives her best tips for navigating the changing landscape of digital marketing.

The conversation covers a wide range of topics including the interaction between sales and marketing functions, creating meaningful digital customer experiences, and the growing importance of LinkedIn in the B2B landscape. Liz also discusses a groundbreaking project using AI for multilingual website translation, which significantly reduced costs while improving global SEO. Tune in to learn actionable insights on how to effectively embrace digital transformation and leverage AI in B2B marketing.

Topics Discussed:

• Navigating the relationship between sales and marketing
• Utilizing LinkedIn for company growth
• LinkedIn Ad practices for companies to consider
• The importance of understanding your customer’s digital experience
• Ways to leverage AI in B2B marketing

To learn more about Liz Andert, connect with her on LinkedIn at: https://www.linkedin.com/in/liz-andert/

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com