• Are Script Logos Dead? with James Bowie & James Edmondson

  • Jul 2 2024
  • Length: 46 mins
  • Podcast

Are Script Logos Dead? with James Bowie & James Edmondson

Listen for free

View show details

  • Summary

  • In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo for a basic sans serif type, causing a sweep of panic in the design community. Are all script logos doomed? To find out whether this is an actual trend, we consulted type experts James Bowie, Fast Company contributor and sociologist at Northern Arizona University who studies trends in logo design and branding, as well as James Edmondson, Type Designer and Founder of OH no Type Co.


    To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.


    Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and coordinated by Jill Jeffries, produced by Brianna Belcher, and artwork by Stephanie Kim.
    Show More Show Less
Show More Show Less
activate_mytile_page_redirect_t1

What listeners say about Are Script Logos Dead? with James Bowie & James Edmondson

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.