A Change of Brand cover art

A Change of Brand

A Change of Brand

By: Blake Howard
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About this listen

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.

© 2025 A Change of Brand Art Economics Marketing Marketing & Sales
Episodes
  • Branding in the Age of AI with Teemu Suviala

    Branding in the Age of AI with Teemu Suviala
    Aug 5 2025

    AI has been making waves across industries–and for much longer than we think. It’s weird, messy, and maybe magic. As innovation accelerates, can the branding world truly embrace AI without losing the human touch? Teemu Suviala, Global Chief Creative Officer at Landor, takes a deep dive into AI's growing role in branding, from creative chaos to multisensory storytelling. Will this flip your script? Or is it all a non-human hallucination?

    Visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

    Created by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, produced by Brianna Belcher, and artwork by Stephanie Kim and Michael Martino.
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    48 mins
  • Herman Miller with Garrett Corcoran

    Herman Miller with Garrett Corcoran
    Jul 29 2025

    Changes don’t have to be drastic to be delightful. Sometimes all it takes is a little rearranging and refining, like furniture design legend Herman Miller, which unveiled their first rebrand in almost 25 years. Take a seat as Garrett Corcoran, Design Director at Order, shares how he and his team embraced this legacy and refined what was already deemed a symbol of American design excellence.

    To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

    Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, produced by Brianna Belcher, and artwork by Stephanie Kim and Michael Martino.
    Show More Show Less
    34 mins
  • Humane World for Animals with Bethany Lesko

    Humane World for Animals with Bethany Lesko
    Jul 22 2025

    With a muddled awareness, misperceptions, and slowing donation growth, the Humane Society of the United States knew that after 70+ years it was time for a change–and that started with the name. But renaming takes courage. Bethany Lesko, Partner at Lippincott, shares how she and her team approached preserving existing equity while gaining new ground, ultimately to develop a unified brand identity synonymous with positive, enduring change.

    To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

    Created by Matchstic (matchstic.com / @matchstichouse), hosted by Tracy Clark, co-hosted by Blake Howard (@blakehoward), edited and scored by ATAM Audio, produced by Brianna Belcher, and artwork by Stephanie Kim and Michael Martino.
    Show More Show Less
    48 mins
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