Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.

Today's Guest...

Ray Brown is a business coach and entrepreneur. Originally from Scotland & now based in Australia. Ray has coached everyone from startups to top executives of major companies. He is the founder ArchiBiz - a global company that helps ambitious architects build profitable and sustainable businesses without compromising design standards. Ray is our first returning guest, having featured on episode 31 of the podcast back in May 2024.

Episode Highlights...

00:00 Introduction

01:31 Meet Ray Brown

04:03 The Four Ps Framework for Architecture Practices

06:33 Deep Dive into Practice and Projects

16:17 People: Hiring, Training, and Utilisation

22:47 Perception: Shaping Your Market Image

28:43 Introducing the Business School for Architects

35:46 Conclusion and Final Thoughts

38:55 Travel Talk and Farewell

Key Takeaways...

Build Your Business Like You Build a House

You can be great at design, but without a strong business setup, your practice won’t run well. Ray Brown talks about using the “Four Ps” to keep things on track:

🏢 Practice – how your business is set up

📁 Projects – how you run your jobs

👥 People – who you hire and how they work

👀 Perception – how others see your business

Know Where Your Time Goes

You only have so many hours in a day. Ray says it’s important to know how you spend them:

⏱️ Time on client work you can charge for

🧾 Time on project tasks you can’t charge for

📋 Time on things not linked to any project

If you don’t track this properly, you might end up working loads… but earning less than you think.

Don’t Wait Too Long to Hire Help

Hiring someone when you’re too busy can lead to mistakes. Ray says:

👷 Hire before you're desperate

📄 Give each person a clear job and role

💰 Use the right team member for the task – the one who can do the job well without costing too much

This way, your team works better, and your business makes more money.

Links Mentioned In The Episode...

Click here to join the Business School for Architects (for free)

Click here to learn more about ArchiBiz

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Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects,...

Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design in his projects. The episode offers valuable insights for small firm founders aiming to build their dream business in architecture.

Today's Guest...

Joe Wright is a Chartered Architect who creates bespoke homes in London and West Sussex. His focus is on client collaboration and sustainable design. Joe has worked on around 10 projects a year for over a decade, from design to construction. Helping to turn his clients’ houses into fabulous homes. During that time, he’s also moved from Tottenham to the seaside town of Worthing in West Sussex. And oversaw building work on three projects on his own home. Asides from spending time with his architect wife, two sons and their mad cocker spaniel. Joe loves mountain biking, Arsenal football club, travel, and is a member of a local gospel choir.

Episode Highlights...

00:00 Introduction

01:28 Meet Joe Wright: Architect

04:45 Joe's Architectural Practice and Philosophy

07:45 Joe's Journey to Becoming an Architect

13:31 Starting a New Practice: Challenges and Strategies

17:29 Early Business Struggles and Client Relationships

25:36 Dealing with Difficult Clients

27:18 Learning to Trust Your Gut

29:43 The Impact of Bad Clients on Mental Health

31:07 The Importance of Client Collaboration

31:41 Business Development and Marketing Strategies

40:45 Networking: Overcoming Fear and Building Relationships

46:39 Favourite Travel Destinations

48:48 Conclusion and Final Thoughts

Key Takeaways...

Facing Your Fears and Taking Action

You might feel scared to try something new — like getting into architecture, starting your own practice, or going to a networking event. But the longer you wait, the more chances you might miss. Taking action helps you learn as you go. You don’t need to have it all figured out — just get started, and deal with things as they come.

Why Building Relationships Matters

At first, networking can feel awkward. But once you start meeting people, it gets easier — and it can really help your business. Talking to others, sharing stories, and asking for advice can lead to new ideas, referrals, and work. You don’t have to do it all alone — people want to help.

Trusting Your Gut with Clients

Sometimes you just know when a client doesn’t feel right. If you ignore that feeling, it can lead to stress, wasted time, and low energy. Be picky. Set clear rules from the start. When you work with good people, your projects go better and you feel happier too.

Links Mentioned In The Episode...

Visit Joe’s practice website

Connect with Joe on LinkedIn

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉

Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.

Episode Highlights...

00:00 Introduction

01:38 Understanding Your Financial Needs

03:56 Calculating Your Monthly Income

05:08 Planning for Annual and Unexpected Expenses

07:03 Setting Long-Term Financial Goals

08:50 Determining Your Business Revenue Needs

09:50 Profit Allocation and Business Expenses

12:08 Conclusion and Next Steps

Key Takeaways...

Know how much money you need

You need to be clear on how much money you need to live and run your business. This means knowing what you need to take home each month, as well as saving for once-a-year bills and surprise costs. It helps you stay on top of things and avoid money stress.

Set money goals for your business

Break your income into steps. Start with what you need each month to get by. Then look at your yearly costs. Finally, think about what you want in the future. These steps make it easier to plan your business income and keep things growing.

Split your money the smart way

One way to manage your money is from the book Profit First. You split what your business earns like this:

💸 50% for paying yourself

🏢 30% for running the business

💰 15% for tax

📈 5% for profit

This helps you make sure everything is covered — and that you’re not just working, but earning too.

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon chats with architect Joe Wright about his changing approach to business.