Jon is joined by brand photographer Catherine Turner to discuss the vital role personal brand photography can play for architecture firms. They explore how showcasing the people behind the designs can build trust and differentiate firms in a competitive market. Catherine shares her insights on effectively using these photos beyond just the about page, choosing the right photographer, and understanding photo licensing. Additionally, she provides practical tips for making professional photos work as a powerful marketing tool. This episode is essential listening for architects and design professionals looking to enhance their brand presence.

Today's Guest...

Catherine Turner is a brand photographer and also co-host for the You Are The Media - London community events. She can help you have awesome photos, whether you shyly cringe or boldly perform while having them taken. She's based in the South East of England but travels the country with her kit, including an essential pop-up stool as she's a bit of a shortie! Catherine is also a wife, a bonus-mum and has a cockerpoo called Arthur.

Episode Highlights...

00:00 Introduction

01:53 Meet Catherine Turner: Brand Photographer

06:54 The Importance of Personal Brand Photos

17:57 Using Personal Brand Photos Effectively

21:54 Leveraging Personal Brand Photos for Marketing

26:10 The Power of Personal Connections in Business

26:53 The Impact of Visual Marketing

30:38 Choosing the Right Photographer

34:49 Understanding Photo Licensing

40:52 Catherine's Favourite Travel Destination

43:06 Final Thoughts and Where to Connect

Key Takeaways...

Show your face: Personal brand photos are important. They help people remember you and know who they are working with. This builds trust, which can set you apart from others.

Mix professional and casual shots: When using photos, don't just stick to professional headshots. Mix in some casual, everyday photos that show a bit of your personal life. This can make you more relatable and approachable.

Choose the right photographer: Work with a photographer you feel comfortable with. This can make a big difference in how you feel about the photo session and the end results.

Links Mentioned In The Episode...

Visit Catherine’s Website

Connect with Catherine on Instagram

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It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural...

Jon is joined by the acclaimed writer Rachel Extance to discuss how architects can keep their practice websites engaging even between projects. They explore the concept of treating your website like a magazine, sharing six key blog ideas that can maintain interest and boost search engine rankings. Topics covered include case studies, unpacking key concepts, origin stories, sales page support articles, news stories, and event write-ups. Rachel also shares valuable tips for creating compelling blog content and the importance of tailoring content to the client's understanding level. And insights on effectively managing writing tasks. Tune in to learn how to make your architecture practice's website consistently dynamic and informative.

Today's Guest...

Rachel Extance has been writing professionally for more than 20 years, first as a journalist, and now as a copywriter and blogger. She’s always been interested in government, social justice, international development and sustainability so specialises in these areas. Her work is story-led, focused on people, and how our work interrelates to make an impact. Rachel excels at simplifying complex topics for the public and writing for different audiences.

Episode Highlights...

00:00 Introduction

01:28 Meet Rachel Extance: Professional Writer

03:46 Using Your Website Like a Magazine

08:32 Six Blog Ideas for Architects

09:36 Deep Dive: Case Studies

13:23 Exploring Key Concepts

19:12 The Importance of Origin Stories

22:03 Introducing the Sales Page Supporter

28:04 Using Pinterest for Your Architecture Business

29:03 Sharing News Stories on Your Website

30:48 Developing Case Studies and Interlinking Content

33:32 Incorporating Events into Your Blog

35:25 Tips for Writing Effective Blog Articles

39:56 Travel Inspirations and Personal Insights

41:30 Conclusion and Final Thoughts

Key Takeaways...

Share Your Knowledge: You have lots of stories and experiences that can help others. Share them on your website in blog posts. This way, people can learn from you and trust you more.

Explain Your Work: Many people don't understand what architects do. By writing about how you solve problems and create amazing designs, you can help clients see why they should choose you.

Keep Your Website Updated: Adding new stories and news to your website shows that you are active and reliable. This helps you rank higher on search engines and keeps you in the minds of potential clients.

Links Mentioned In The Episode...

Learn more about Rachel’s Writing Club

Connect with Rachel on LinkedIn

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Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

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Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉

Jon is joined by imposter syndrome life coach and fire engineer Jason McDaid. The discussion dives into the widespread issue of imposter syndrome, which affects 78% of professionals. Jason shares actionable strategies to combat this debilitating self-doubt, explains its core traits, and discusses the impact it has on individuals, particularly in the architecture and engineering sectors. He also opens up about his personal struggles and the coping mechanisms that people adopt. Additionally, the episode offers practical tools to reframe negative thoughts and underscores the importance of understanding that you're not alone in feeling like an imposter.

Today's Guest...

Jason McDaid is a fire engineer and a life coach specialising in imposter syndrome and the impact this is having on professionals working in the construction industry. He provides 1 on 1 coaching, and in-person imposter syndrome workshops called The 78% Club, 78% being the first stat that he heard about how many people experience imposter thoughts and feelings during their career.

Episode Highlights...

00:00 Introduction

01:38 Meet Jason McDaid

04:54 Defining Imposter Syndrome

08:26 Why Imposter Syndrome is So Common

11:52 Different Competence Types

15:52 Coping Mechanisms and Their Impact

20:16 Imposter Syndrome in Architecture and Engineering

25:10 Competence and Mistakes in the Workplace

26:01 Understanding Imposter Syndrome

26:36 Healthy Self-Doubt vs. Imposter Syndrome

29:19 Personal Story of Overcoming Imposter Syndrome

32:10 Tools to Combat Imposter Syndrome

33:27 Reframing Negative Thoughts

39:13 Final Thoughts and Takeaways

42:32 Travel and Nature Experiences

45:50 Conclusion and Contact Information

Key Takeaways...

Imposter syndrome is very common. You're not alone in feeling like a fraud sometimes; 78% of professionals experience similar thoughts at some point in their career. This realisation can help you feel less isolated.

Imposter syndrome can show up in different ways. You might procrastinate, avoid putting yourself forward, or switch jobs frequently. Recognising how it affects you personally can be the first step in tackling it.

Reframing your thoughts can help. Asking yourself questions to challenge negative thoughts can change how you see your skills and achievements. This can make a big difference in how you handle feelings of self-doubt.

Links Mentioned In The Episode...

Visit Jason’s Website

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Follow or Connect with Jon on LinkedIn 🤝

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