Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.

Today's Guest...

Ray Brown is a business coach and entrepreneur. Originally from Scotland & now based in Australia. Ray has coached everyone from startups to top executives of major companies. He is the founder ArchiBiz - a global company that helps ambitious architects build profitable and sustainable businesses without compromising design standards. Ray is our first returning guest, having featured on episode 31 of the podcast back in May 2024.

Episode Highlights...

00:00 Introduction

01:31 Meet Ray Brown

04:03 The Four Ps Framework for Architecture Practices

06:33 Deep Dive into Practice and Projects

16:17 People: Hiring, Training, and Utilisation

22:47 Perception: Shaping Your Market Image

28:43 Introducing the Business School for Architects

35:46 Conclusion and Final Thoughts

38:55 Travel Talk and Farewell

Key Takeaways...

Build Your Business Like You Build a House

You can be great at design, but without a strong business setup, your practice won’t run well. Ray Brown talks about using the “Four Ps” to keep things on track:

🏢 Practice – how your business is set up

📁 Projects – how you run your jobs

👥 People – who you hire and how they work

👀 Perception – how others see your business

Know Where Your Time Goes

You only have so many hours in a day. Ray says it’s important to know how you spend them:

⏱️ Time on client work you can charge for

🧾 Time on project tasks you can’t charge for

📋 Time on things not linked to any project

If you don’t track this properly, you might end up working loads… but earning less than you think.

Don’t Wait Too Long to Hire Help

Hiring someone when you’re too busy can lead to mistakes. Ray says:

👷 Hire before you're desperate

📄 Give each person a clear job and role

💰 Use the right team member for the task – the one who can do the job well without costing too much

This way, your team works better, and your business makes more money.

Links Mentioned In The Episode...

Click here to join the Business School for Architects (for free)

Click here to learn more about ArchiBiz

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

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Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects,...

Jon is joined by architect Joe Wright, who shares his journey from working in a large architecture firm to running his own small practice. Joe shares the challenges and rewards of this transition, including his changing approach to business and the importance of client collaboration. He also discusses personal anecdotes, his love for a local gospel choir, and the significance of sustainable design in his projects. The episode offers valuable insights for small firm founders aiming to build their dream business in architecture.

Today's Guest...

Joe Wright is a Chartered Architect who creates bespoke homes in London and West Sussex. His focus is on client collaboration and sustainable design. Joe has worked on around 10 projects a year for over a decade, from design to construction. Helping to turn his clients’ houses into fabulous homes. During that time, he’s also moved from Tottenham to the seaside town of Worthing in West Sussex. And oversaw building work on three projects on his own home. Asides from spending time with his architect wife, two sons and their mad cocker spaniel. Joe loves mountain biking, Arsenal football club, travel, and is a member of a local gospel choir.

Episode Highlights...

00:00 Introduction

01:28 Meet Joe Wright: Architect

04:45 Joe's Architectural Practice and Philosophy

07:45 Joe's Journey to Becoming an Architect

13:31 Starting a New Practice: Challenges and Strategies

17:29 Early Business Struggles and Client Relationships

25:36 Dealing with Difficult Clients

27:18 Learning to Trust Your Gut

29:43 The Impact of Bad Clients on Mental Health

31:07 The Importance of Client Collaboration

31:41 Business Development and Marketing Strategies

40:45 Networking: Overcoming Fear and Building Relationships

46:39 Favourite Travel Destinations

48:48 Conclusion and Final Thoughts

Key Takeaways...

Facing Your Fears and Taking Action

You might feel scared to try something new — like getting into architecture, starting your own practice, or going to a networking event. But the longer you wait, the more chances you might miss. Taking action helps you learn as you go. You don’t need to have it all figured out — just get started, and deal with things as they come.

Why Building Relationships Matters

At first, networking can feel awkward. But once you start meeting people, it gets easier — and it can really help your business. Talking to others, sharing stories, and asking for advice can lead to new ideas, referrals, and work. You don’t have to do it all alone — people want to help.

Trusting Your Gut with Clients

Sometimes you just know when a client doesn’t feel right. If you ignore that feeling, it can lead to stress, wasted time, and low energy. Be picky. Set clear rules from the start. When you work with good people, your projects go better and you feel happier too.

Links Mentioned In The Episode...

Visit Joe’s practice website

Connect with Joe on LinkedIn

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉

Jon discusses how much money is enough for both you and your architecture business. Jon guides listeners through a step-by-step exercise to calculate personal and business income requirements, dispels common myths, and offers practical advice to maintain profitability. He emphasises the importance of considering both short-term needs and long-term financial goals. Additionally, Jon introduces the Profit First method for allocating business revenue. Tune in to gain clarity on your financial targets and ensure your business's financial health.

Episode Highlights...

00:00 Introduction

01:38 Understanding Your Financial Needs

03:56 Calculating Your Monthly Income

05:08 Planning for Annual and Unexpected Expenses

07:03 Setting Long-Term Financial Goals

08:50 Determining Your Business Revenue Needs

09:50 Profit Allocation and Business Expenses

12:08 Conclusion and Next Steps

Key Takeaways...

Know how much money you need

You need to be clear on how much money you need to live and run your business. This means knowing what you need to take home each month, as well as saving for once-a-year bills and surprise costs. It helps you stay on top of things and avoid money stress.

Set money goals for your business

Break your income into steps. Start with what you need each month to get by. Then look at your yearly costs. Finally, think about what you want in the future. These steps make it easier to plan your business income and keep things growing.

Split your money the smart way

One way to manage your money is from the book Profit First. You split what your business earns like this:

💸 50% for paying yourself

🏢 30% for running the business

💰 15% for tax

📈 5% for profit

This helps you make sure everything is covered — and that you’re not just working, but earning too.

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time, Jon chats with architect Joe Wright about his changing approach to business.

Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.

Today's Guest...

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Episode Highlights...

00:00 Introduction

01:29 The Power of a Story Bank

04:01 Crafting Engaging Stories

08:50 Success Stories in Design

14:42 Marketing Beyond Your Portfolio

22:40 The Impact of Video Storytelling

27:04 Final Thoughts and Takeaways

29:04 Travel and Connection

31:12 Closing Remarks

Key Takeaways...

Why storytelling matters

🗣️ If you want people to trust you and feel a real connection, sharing stories helps. When you tell personal stories, it shows the human side of your business. It makes you easier to understand and easier to like. Jude says it’s a good idea to keep a “story bank” – a place where you write down little things that happen each day. You can use these stories later when you need them.

Using video to tell better stories

📹 Video is a great way to tell stories. People can see your face, hear your voice, and really get a feel for who you are. Jude says video helps people understand what your business is all about – sometimes much faster than reading words on a website. It helps them decide if you’re the right person to work with.

Marketing isn’t just about pretty pictures

📸 If you're an architect or designer, don’t just show your finished work. Let people see what happens behind the scenes. Share clips of your team working, or happy clients talking about their experience. And try speaking on podcasts or at events – it helps more people find you and trust you. These simple things make a big difference when it comes to getting the right clients.

Links Mentioned In The Episode...

Grab a free copy of Storytelling for Design Creatives

Visit Jude’s Website

Follow Jude on Instagram

—--

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects,...

Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business.

Today's Guest...

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Episode Highlights...

00:00 Introduction

01:39 Meet Jude Charles: Filmmaker and Storytelling Expert

04:03 Why is Storytelling Important in Business?

07:42 Three Essential Stories Every Business Should Share

12:23 Overcoming Challenges and Building Trust Through Stories

15:44 What Holds People Back From Sharing Stories?

20:02 The Simplicity of Effective Storytelling

27:21 Conclusion and Next Steps

Key Takeaways...

📖 Why Storytelling Matters in Business

Telling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out.

💬 Being Real Builds Trust

Being open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you.

✏️ Keep Storytelling Simple

Jude Charles breaks storytelling into two easy steps:

1️⃣ Pick a clear moment – A time when something important happened.

2️⃣ Share the lesson – What you learned from it.

That’s it! No overthinking, just simple, powerful stories that connect with your audience.

Links Mentioned In The Episode...

Grab a free copy of Storytelling for Design Creatives

Visit Jude’s Website

Follow Jude on Instagram

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

https://architecturebusinessclub.com/waitlist

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you.

Episode Highlights...

00:00 Introduction

01:51 Benefits of Podcasting for Your Business

05:59 Debunking Podcasting Myths

13:22 Overcoming Fears around Podcasting

18:08 How To Get Started with Podcasting

19:57 Conclusion and Next Steps

Key Takeaways...

🎙 Building Trust and Authority

A podcast helps you show people what you do and why you do it. When you share your knowledge, you build trust with potential clients. The right people will be drawn to you, and those who aren’t a good fit will move on.

🚀 Getting Past Common Podcasting Fears

Think you need fancy equipment or a perfect radio voice? You don’t!

✅ Start with what you have – A simple setup works fine.

✅ Learn as you go – You don’t need to be an expert to begin.

✅ Your story matters – People connect with you, not just your content.

🎯 What Does Podcast Success Look Like?

Success isn’t just about money or big download numbers. It’s about:

📅 Showing up consistently – Keep publishing, even if it’s not perfect.

💡 Sharing something useful – Help your audience, and they’ll keep coming back.

🎙 Enjoying the process – If you like doing it, you’ll stick with it!

Want to explore podcasting for your business?

👉 Book a chat with Jon to explore working with him 📞

Interested in joining our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next time Jon chats with Jude Charles on using storytelling to attract better clients.

Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effectively through WhatsApp API, offering practical tips for small business owners to enhance their customer interaction and project management.

Today's Guest...

Helen Nurse is the co-founder of digital agency Capture 1, specialists in creating digital content, video, filming, post-production and presentations. For the last five years she has specialised in chat-based communications, helping businesses and organisations to use WhatsApp automations and interactive strategies so you can make communication with your customers more efficient, personal, and effective.

Episode Highlights...

00:00 Introduction

01:36 Meet Helen Nurse

04:28 Why Use WhatsApp for Business?

07:18 Common Misconceptions About WhatsApp

09:21 WhatsApp Use Cases and Automation

17:38 Setting Up WhatsApp for Business

20:29 Automating Lead Generation with WhatsApp

20:56 Enhancing Customer Experience with AI

22:17 The Importance of Timely Responses

23:28 Efficient Business Operations with WhatsApp

25:36 Adapting to Modern Customer Expectations

26:42 WhatsApp for Architecture Projects

31:26 Tips for Using WhatsApp in Business

36:09 Exploring New Places: Travel Stories

38:53 Conclusion and Contact Information

Key Takeaways...

Keep in touch easily – WhatsApp is a great way to talk to clients because so many people use it. Quick replies help you stay connected and keep conversations flowing.

Save time with automation – You can set up auto-replies and message flows using tools like ManyChat. This means less manual work and faster responses for your clients.

More than just messaging – Use WhatsApp for customer support, getting new leads, and managing projects. You can also send personalised messages to different groups of people.

Links Mentioned In The Episode...

Connect with Helen on LinkedIn

Visit Capture1’s Website

—--

Want to join our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).

👉 Follow or Connect with Jon on LinkedIn 🤝

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

In The Next Episode...

Next...

Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small firm founders in the architecture industry.

Today's Guest...

Mark Franklin is an author, speaker, mindset expert and business strategist with over 20 years’ experience supporting business owners to embrace their Four Fears® - the most common barriers preventing them from having the business or life of their dreams. His Four Fears® Programmes are designed to move business owners and their teams from inertia to victory and find joy in that journey. Mark’s vision is to help others write a better story for themselves and their families.

Episode Highlights...

00:00 Introduction

01:42 Meet Mark Franklin: The Four Fears® Guy

04:53 Exploring The Four Fears®

09:33 Fear of Not Being Ready

14:39 Fear of Not Being Good Enough

24:48 Balancing Quality and Efficiency in Work

25:24 Fear of Not Having Enough Time

30:19 Overcoming the Fear of Failure

31:42 Launching the Podcast: Jon's Journey

39:17 Embracing Vulnerability and Moving Forward

41:07 Favorite Travel Destinations

43:58 Connecting with Mark Franklin

44:32 Closing Remarks and Next Episode Preview

Key Takeaways...

Accept Mistakes and Keep Moving

You don’t need to be perfect to make progress. Waiting for everything to be just right can slow you down. Taking action, even when things aren’t perfect, is often the best way forward.

Face Common Business Fears

Many business owners worry about not being ready, not being good enough, not having enough time, or failing. These fears are normal, but they don’t have to stop you. The key is to recognise them and take action anyway.

Find Support and Build Confidence

Talking to others can help you push past doubts. Whether it’s business friends, mentors, or a supportive group like the Architecture Business Club, surrounding yourself with the right people gives you the confidence to take bold steps.

Links Mentioned In The Episode...

Connect with Mark on LinkedIn

Visit Mark’s Website

Buy Mark's Book > How to Embrace the Four Fears® of Business Ownership

—--

Want to join our membership community?

👉 Click here to JOIN THE WAITLIST 😀

Interested in working with Jon?

👉 Book a chat with Jon to explore working with him 📞

Resources…

👉 Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural