Welcome to Anything But Ordinary

In this episode of Anything But Ordinary, host Zoe Jackson speaks with Sharon Pursey OBE, one of the founders of SafeToNet Ltd and The SafeToNet Foundation.

Sharon is an award-winning entrepreneur with over 13 years of experience running her own business, a strong background in the travel industry selling complex IT solutions to enterprise clients, and a deep passion for child online safety. Her work has been recognised with the Women in Business – Rising Star award, a nomination for Woman in IT Awards – Woman of the Year, and in 2020 she was honoured with an OBE in the New Year’s Honours list.

Sharon shares the story behind SafeToNet’s mission, the evolution of online safety technology, and the launch of their innovative product Harm Block — designed to prevent harmful imagery from being created by children.

She talks about the challenges of keeping young people safe online, the role of partnerships and the importance of making child-protection technology both effective and privacy-preserving.

This is a compelling conversation about innovation, resilience, and purpose, from the lessons learned through business setbacks to the power of networking and building relationships to create meaningful change.

To find out more head to the below links:

Zoe: https://www.linkedin.com/in/zoe-jackson-2b2b8038/

Shire & Wold: https://shireandwoldstaffing.com/

Sharon Pursey OBE: https://www.linkedin.com/in/sharon-pursey-obe-23344311/

SafeToNet: https://safetonetfoundation.org/

Register your interest for the phone launching on 20th August: https://harmblock.com/notify

Follow us on Instagram: https://www.instagram.com/harm.block/

Follow us on LinkedIn: https://www.linkedin.com/company/10468127

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Anything But Ordinary

In this powerful episode of Anything But Ordinary, host Zoe sits down with Tessa Clarke, co-founder of the OLIO app, the revolutionary platform helping neighbours share surplus food and tackle the growing problem of global food waste.

From growing up as a farmer’s daughter to launching a game-changing sustainability startup, Tessa shares her inspiring journey, the environmental impact of food waste, and how simple, everyday actions can lead to massive change.

Key Takeaways:

• How OLIO works to connect communities and reduce waste
• The shocking truth: 1/3 of all food produced is wasted
• Easy ways YOU can start cutting food waste at home
• Why understanding food labels matters more than you think
• The challenges and wins of the entrepreneurial journey
• Why building a purpose-driven community is key to long-term success
• What’s next for OLIO and its mission to go global

Whether you're passionate about the planet, launching a startup, or just want to waste less — this episode is packed with insights and practical tips.

To find out more or to connect with Zoe and Tessa, head to the below links:

Zoe: https://www.linkedin.com/in/zoe-jackson-2b2b8038/

Shire & Wold: https://shireandwoldstaffing.com/

Tessa: https://www.linkedin.com/in/tessaclarkeolio/

Olio: https://olioapp.com/en/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Anything But Ordinary

This week, Zoe is joined by James Urquhart, founder of Rupert — the automated 24/7 social media assistant helping businesses stay on top of every comment, message, and opportunity.

In this episode, they dive into:

- The real challenges businesses face with social media management

- How AI like Rupert is transforming customer engagement and marketing

- Why knowing your numbers is key to growing your brand

- The power of authenticity in a world of algorithms

- And how instant responses can turn comments into conversions

James shares the story behind Rupert, how it supports brands with round-the-clock monitoring, and why customer feedback is one of your most valuable business tools.

If you're a founder, marketer, or entrepreneur looking to level up your social presence — this one's for you.

Don’t forget to like, comment, and subscribe for more anything but ordianry conversations!

To find out more about Zoe or James, head to the below links:

Zoe: https://www.linkedin.com/in/zoe-jackson-2b2b8038/

Shire & Wold: https://shireandwoldstaffing.com/

James: https://www.linkedin.com/in/james-a-urquhart

Rupert: https://rupert.digital/

Hosted on Acast. See acast.com/privacy for more information.