What does it take to build world-class strength — in the gym and in business?

In this episode of American Barbell Unleashed, Founder Phil Patti sits down with IFBB Pro and strength icon Sergio Oliva Jr. to talk about legacy, mindset, and what it really means to be built for this. From the gym floor to the factory floor, this conversation dives into the relentless pursuit of excellence, innovation in training, and why Sergio chooses American Barbell gear to power his performance.

In Part 2, we go even deeper into the grind that built one of the most trusted names in strength equipment. From massive risks to nonstop hustle, this is how American Barbell became a global fitness brand. If you’re serious about strength training, gym ownership, or the business behind fitness, you won’t want to miss this unfiltered behind-the-scenes story.

This isn’t your average origin story. In Episode 1, we rip the lid off the early days of American Barbell—how one barbell, some big risk, and zero compromise ignited a movement. If you train hard or build hard, you’ll want to hear how it all began.