Jason Vickrey, CEO of TitleOne, shares the story of devastating loss after one of his best friends, Jae Bob Bing, committed suicide and how he and others turned a shocking tragedy into a legacy at the Jae Foundation. Through their boot check and other programs, the Jae Foundation is working to change the western culture around mental health and reduce suicide risks in their communities.

If you are in crisis, please dial 988. For other mental health and suicide prevention tools or resources, please visit the Jae Foundation.

Donations made to the Jae Foundation with the word "FBS" in the comments will be matched up to $2,000 by Franklin Building Supply and HUB International.

A special thanks to our Season 1 sponsor Trus Joist!

Kelly Prior, CEO of Litehouse Foods, shares how he went from counting beads in elementary school for his family business to a twenty year career with Litehouse Foods. In addition to its iconic creamy blue cheese dressing, Litehouse produces a variety of salad dressings and other products distributed across the country. Headquartered in Sandpoint, Idaho, Litehouse has been 100% employee-owned since 2014.

Special thanks to Season 1 sponsor Trus Joist!

Gary Schweizer, a longtime engineer for Trus Joist, helps me unpack the story of how the company and some of its iconic products - and projects - came to be starting with the dynamic collaboration between two entrepreneurs, Art Troutner and Harold "Red" Thomas, in Boise back in the 1950s.

Jake Peters shares the story of Decked, a Ketchum Idaho based company that brought tough, affordable and functional drawer systems to pickup truck beds. You'll also hear a little about Edjy, a new venture, and the importance of connecting with the right people!

CJ Buck shares the story of how Buck Knives began and evolved over the past one hundred and twenty years to become the storied company it is today which for nearly twenty years has called Post Falls, Idaho home.