In this episode the hosts break down a $4.3M SBA‑eligible niche digital marketing agency serving legal clients, exploring its strong growth, high margins, client retainer model, and the risks around leverage and industry uncertainty.

Business Listing – https://quietlight.com/listings/15442269/

Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

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Tonnesen Accounting Services - Tonnesen provides full quality of earnings reports trusted by buyers, lenders, and brokers on over $500 million in deals each year. Fast, detailed, and affordable. Visit tonnesenaccountingservices.com or connect with Josh Tonnesen on LinkedIn for a free consult.

Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.com

In this installment of Acquisitions Anonymous, Bill and Michael are joined by Capital Pad co‑founder Travis Jamison to review an eight‑year‑old digital marketing agency focused on lead generation and strategic advertising for legal firms. With nearly $2M in revenue and ~50% year‑over‑year SDE growth, the agency boasts roughly $1M in income at ~50% net margins, 65 active clients on retainer, and no concerning client concentration. The seller has built a team of about 10 people, works only 20 hours a week, and the business is SBA‑eligible — though with a caveat around debt coverage if the new owner wants to draw a salary.

Key Highlights:
- Business Size & Growth: ~$2M revenue, ~50% net margins, ~47% year‑over‑year SDE growth.
- Model: Digital marketing agency specializing in legal firm lead generation and retainers.
- Client Base: ~65 active clients averaging ~$3,200/mo each with no heavy concentration risk.
- SBA Notes: Eligible for SBA lending, but high multiple means max leverage might preclude owner salary.
- Risks Noted: Changing digital marketing landscape, debt coverage concerns, founder dependency on relationships.

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In this episode the hosts roast an Instagram mass‑DM SaaS deal pitched on Acquire.com, tearing into its tiny revenue, questionable value proposition, platform‑risk exposure, and why it’s probably not worth buying.

Business Listing – https://app.acquire.com/startup/KyPEOStFQyc5IElJIxbZfkbeWnE3/VRURAPXgQl3oGbimEwyP?utm_medium=email&_hsenc=p2ANqtz-9PQ_NffkgAJrVAnAt7GRNQAS61UOlqqm9Pj6fEzkwirlwcj5NUB6UdXSTHBZs7yK96zJUPq16CTLeJSDcOBm3jGYePVg&_hsmi=394180933&utm_content=394180933&utm_source=hs_email

Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

💰 Sponsored by:
Viso Business Capital — Get the right SBA loan tailored to your acquisition needs with Heather Endresen’s firm. Sign up for a free live Q&A on SBA loans at https://www.visocap.net and click “Zoom Sign Up” in the top-right corner.

Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.com

This week on Acquisitions Anonymous, the hosts open with some light banter about cold weather vibes and injury stories before diving into a deal that might be right up someone’s wheelhouse: an Instagram mass‑DM automation software targeted at agencies and small businesses. With an asking price of $235,000 — roughly 5.9× profit and 4.6× revenue — the tool claims 25% year‑over‑year growth, 80% margins, and the ability to send “unlimited personalized” DMs at scale. Sounds spicy — until the panel starts slicing it apart.

Key Highlights:
- Instagram DM outreach SaaS asking $235,000, with ~$51K TTM revenue.
- Tiny scale: ~100–250 customers, ~$3.5K/mo revenue, ~$2.7K/mo profit.
- Competes in a crowded, low‑barrier space with low switching costs.
- Major platform risk — could be shut down by Instagram at any time.
- Hosts emphasize better strategies: niche positioning or “done‑for‑you” services.

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In this episode the hosts hilariously critique a New England insulation and energy‑efficiency contractor deal, debating subsidy dependency, normalized EBITDA red flags, and whether it’s a business worth owning.

Business Listing – https://drive.google.com/file/d/1x1fQmCWxkw0Jzbhc-vGwR89oK25r91Lm/view?usp=drive_link

Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

💰 Sponsored by:
Acquisition Lab – Your fast-track to business ownership. Get hands-on support, world-class resources, and join a top-tier community of acquisition entrepreneurs. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous!

Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.com

This week on Acquisitions Anonymous, Michael, Heather, and Mills tackle a unique deal in the home services world — a premier insulation and energy‑efficiency contractor operating in New England with roughly $5.3M in annual sales and a normalized EBITDA of about $671K. The business benefits from utility‑run programs like MassSave and EnergyWise, which drive much of its lead flow, but the panel quickly zeroes in on the risks inherent in those subsidy‑dependent revenue streams and skinny net margins once normalized adjustments are factored in.

Key Highlights:
- New England insulation & energy efficiency contractor with $5.3M revenue.
- Revenue driven heavily by utility subsidy programs (MassSave/EnergyWise).
- Normalized EBITDA ~ $671K but thin net margins after realistic adjustments.
- Discussion on dependency risk of government/utility funding.
- Debate over true profitability once owner labor and capex are normalized.

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• Do you enjoy our content? Rate our show!
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