If your message is unclear, AI won’t fix it.It’ll just make your confusion sound more expensive.And that’s a dangerous game.In fact—it might make your confusion sound smarter, but still wrong.AI isn’t a storyteller.
It’s a mirror.
It reflects whatever you give it—fuzzy thinking in, fuzzy message out.

In this episode, I’m breaking down the 20/60/20 framework I use to get the most out of AI without losing clarity, control, or voice.It’s the same framework we use in our workshops to turn raw ideas into high-impact messaging—and now, I’m giving it to you.

Here’s what we cover:→ Why AI can’t replace storytelling (and what it can do well)→ The 3 phases of using AI without losing your unique voice→ A 6-part gut check to pressure-test your message before you prompt anything

Bonus GPT Prompt

Here’s the prompt mentioned in the episode.

Use it to pressure-test your thinking before you turn it into content, copy, or slides.

Copy and paste this into ChatGPT (or your tool of choice):

Act like a messaging strategist.

I’m going to give you a rough, unpolished version of something I’m trying to communicate, along with some background context or story.

Your job is to specifically:

• Highlight anything that’s confusing, weak, or too generic
• Suggest one way I could immediately strengthen the clarity or emotional impact
• Recommend how I can better frame my difference so it’s obvious why someone should care

Here’s the background or story behind it:

[Insert context, story, or what inspired this message]

Here’s what I’m trying to say (unpolished version):

[Insert your rough draft here]