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AI Marketing

AI Marketing

By: Mark Fidelman
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 Season 4: Join Mark Fidelman on "AI Marketing," where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape. From deep dives into specific AI technologies to discussions with industry pioneers, our podcast keeps you at the forefront of AI-driven marketing innovation. Whether you're a marketing professional eager to enhance your campaigns or a tech enthusiast curious about AI's impact on marketing, "AI Marketing" is your go-to resource for staying ahead in the dynamic world of AI marketing. Tune in to explore how artificial intelligence is transforming marketing.Mark Fidelman 2024 Economics Marketing Marketing & Sales
Episodes
  • Back to School, Back to AI: Amnesty for Students and Workers?

    Back to School, Back to AI: Amnesty for Students and Workers?
    Sep 11 2025

    Guest: Nick Cawthon
    Host: Mark Fidelman

    Episode Summary

    As kids head back to school and businesses push forward with digital transformation, one theme keeps surfacing: is using AI “cheating”? In this episode, Mark and Nick dive into how teachers, students, and professionals can move past the stigma of AI and instead embrace it as a partner in creativity and productivity. From calculators once banned in classrooms to AI now frowned upon by professors, history is repeating itself. But will the future workplace punish—or reward—those who leverage generative tools?

    Nick brings deep experience leading UX and design teams where human-centered practices often clash with algorithm-driven efficiencies. Together, they explore how to build a culture of amnesty, upskilling, and authenticity in both education and the enterprise.

    What You’ll Learn

    • Why AI in classrooms is today’s calculator controversy—same fears, different tools.

    • How to create “AI amnesty” in schools and workplaces so learning and experimentation thrive.

    • Why human-centered design must evolve in an age where algorithms shape interactions.

    • Whether generative AI kills creativity—or actually unlocks higher levels of it.

    • How CMOs and leaders can overcome cultural, data, and training barriers to AI adoption.

    • What tomorrow’s workforce looks like if kids embrace AI as a partner versus fearing it as a threat.

    Key Quotes

    • “There’s no such thing as writer’s block anymore—AI isn’t killing creativity, it’s changing what it looks like.” – Nick

    • “It’s not AI that will take your job—it’s the person who knows how to use it.” – Nick

    Links & Resources

    • Take Nick’s UX/Design AI Readiness Survey → retrain.gage.io

    • 📖 Grab Mark’s new book Agentized → Agentized.ai

    Listen & Subscribe

    👉 Apple Podcasts | Spotify | Google Podcasts | RSS Feed
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    30 mins
  • SEO Isn’t Dead, It’s Wearing an AI Exoskeleton (and Still Runs Google)

    SEO Isn’t Dead, It’s Wearing an AI Exoskeleton (and Still Runs Google)
    Sep 3 2025
    Episode 25: AI Marketing with Carl Holden (CMO, Zellus Marketing; CEO, RankBot) If you’ve been doomscrolling “SEO is over” takes, take a breath. Carl Holden and I demolish the myths and lay out how search actually works in the AI era—what’s changing, what’s hype, and how to allocate your budget without lighting it on fire. What we cover AI ≠ the end of search. Today’s LLM answers are largely wrappers on top of search, pulling from Bing/Google and summarizing the first page or two. Translation: rankings still matter. Sponsored AI answers are coming. Expect the ad line between “recommended” and “paid” to blur—again. Users will need media literacy; marketers will need ethics and receipts. What to do right now. Keep your SEO fundamentals: technical hygiene, intent-matched content, internal linking, and legit link acquisition. AI helps you produce, but quality signals and authority still gate results. Budgeting reality check. There’s no reliable, transparent funnel from LLMs yet (no query data, minimal attribution). Investing in SEO still doubles as LLM optimization because LLMs cite what already ranks. Where you will lose traffic. “What is…/how to…” question queries will be cannibalized by AI summaries. Shift your strategy: productized answers, comparison pages, original data, tools, and local “near me” intent. Local is durable. For “lawyer near me,” “restaurants near me,” classic local SEO and placements keep paying. Ignore snake oil. There isn’t a proven “LLM.txt magic switch.” Test, measure, and follow credible sources—not LinkedIn gurus with 20 prompts to “rank tomorrow.” Practical plays Ship authority content (original data, calculators, checklists) that LLMs want to summarize and humans want to bookmark. Own your entities (brand/person/locations) with structured data and consistent citations so both search engines and LLMs can “understand” you. Track AI referrals where possible (e.g., ChatGPT UTMs), but don’t chase shadows—optimize the pages LLMs would naturally choose: clear answers, sources, and credibility signals. Link earning > link buying. Publish assets that deserve links; use PR and partnerships to earn them. TL;DR SEO isn’t dying; it’s being distilled. If you rank in search, you’re in the LLM shortlist. Keep the fundamentals, evolve content formats, and don’t “optimize for ghosts” until attribution is real. 👤 Guest: Carl Holden — Contact Info Website (personal): carlholden.ai. Carl Holden Zellus Marketing (agency): zellusmarketing.com • Phone: (844) 493-5587. Huntsville/Madison County ChamberYelp RankBot (AI SEO platform): rankbot.ai • Email: marketing@rankbotai.com. RankBot | AI Backlinks and On-page SEOYahoo Finance Forbes Council Profile: background & speaking—see profile. Forbes Councils
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    21 mins
  • The Rise of Creators and the AI Paradox

    The Rise of Creators and the AI Paradox
    Sep 2 2025

    Episode Overview:
    In this episode of AI Marketing, Mark Fidelman is joined by Jon Levesque, former Microsoft and DocuSign community leader turned founder of Seek. Together, they dissect how discovery, influence, and technology are shifting under the weight of the creator economy and AI’s explosive growth.

    They explore:

    • Why the directory era is dead and why centralized discovery models like Yelp and Google Local are becoming obsolete.

    • How the creator economy is shaping consumer decisions—from travel inspiration on TikTok to Substack newsletters—and why authenticity is the new currency.

    • The AI paradox: how AI accelerates opportunity while simultaneously commoditizing entire industries.

    • The looming future of AGI and ASI, and what it means for human experience, creativity, and survival in an AI-dominated world.

    • Jon’s startup Seek, which turns travel content into shoppable itineraries with affiliate revenue baked in, offering creators a powerful new monetization channel.

    Why Listen:
    This conversation cuts straight into the future of discovery, influence, and AI. It’s both visionary and practical, helping you understand where the opportunities lie and how to avoid getting left behind in the AI revolution.

    Guest:

    • Jon Levesque – Founder of Seek, community leader, and creator economy advocate.


      Contact mark@fanaticsmedia.com

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    23 mins
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