I Marketing Podcast – Episode Show Notes

Hosted by: Mark Fidelman

In this episode, Mark Fidelman explores Google's revolutionary AI video tool, Veo 3. Discover how Veo 3 turns simple text prompts into high-definition videos complete with realistic audio, dialogue, and sound effects—ushering in a new era of accessible, impactful video marketing.

• What is Veo 3?

  • Generative AI transforming text into realistic HD videos with audio.

  • Comparable to "Pixar meets TikTok."

• Why Veo 3 Matters:

  • Rapid video production: Create ads and social videos in minutes, not weeks.

  • Realistic characters and dialogue: No need for expensive actors or production teams.

• Practical Marketing Uses:

  • Creative Ideation: Quickly prototype ad concepts and iterate overnight.

  • Hyper-Personalization: Generate personalized videos for higher engagement and conversions.

  • Agile Real-time Content: Capitalize instantly on social media trends.

  • Content Repurposing: Transform blogs, podcasts, or articles into engaging video snippets.

  • Brand Storytelling: Craft compelling narratives to emotionally connect with audiences.

• Klarna: Rapidly producing YouTube bumper ads and product demos, significantly cutting costs and boosting viewer engagement.

• Kraft Heinz: Reduced video production cycles from eight weeks to just eight hours, enabling greater creative experimentation.

• Japan Airlines: Partnered with Jellyfish to create AI-generated in-flight entertainment, achieving 50% lower production costs.

• Envato: Launched an AI-powered video creation tool, quickly generating tens of thousands of user-created videos.

• The Dor Brothers: Generated a viral Instagram Reel parodying influencer culture entirely with Veo 3, highlighting its potential for real-time cultural commentary.

• Influencer & UGC-Style Content: Brands can effortlessly emulate authentic influencer videos and user-generated content to boost relatability and engagement.

• Clip Duration: Limited to 8 seconds per clip; longer content requires editing.

• Audio Generation: Occasional inconsistencies in lip-syncing and audio dropouts.

• Scene Complexity: Best suited to simpler scenes; complex multi-character interactions may be challenging.

• User Interface: Workflow can be unintuitive, requiring frequent saves.

• Ethical Concerns: The realism of generated videos necessitates transparency to avoid misleading audiences.

• Clearly communicate your brand values in prompts.

• Continuously A/B test and optimize video content.

• Prioritize transparency and ethical considerations in AI content creation.

Google’s Veo 3 represents a monumental shift in video marketing, making high-quality, scalable video content accessible to all marketers. Understand its limitations, leverage its strengths, and ensure your marketing stays ahead of the curve.

Subscribe, Rate & Share:
Enjoyed this episode? Don't forget to subscribe, rate, and share the AI Marketing Podcast!

Stay smart, stay savvy, and stay ahead with AI!

Contact Mark at mark@smartblocks.agency

Christian Perry, CEO of Undetectable.ai, discussed the importance of humanizing AI content to avoid detection by AI detectors. He highlighted the rise of AI detectors post-ChatGPT and their impact on content distribution platforms like Facebook and YouTube.

Christian recommended Lovable.ai for AI-powered website creation. Undetectable.ai helps remove AI markers from content to prevent it from being flagged as AI-generated.

Christian also mentioned their new authorship replication tool to match human writing styles. The conversation emphasized the need for AI tools to evolve from humanizing to detecting non-human content, addressing issues like deep fakes and content authenticity.

• The Rise of AI Content Filters: Why platforms like YouTube, Google, and Instagram are cracking down on AI-generated content — and how it affects marketers.

• Humanizing AI = The Competitive Edge: Christian explains why content that "feels" human gets better reach and engagement — and how Undetectable.AI helps you get there.

• Introducing Authorship Replication: A new tool that mimics your personal writing voice — especially useful for professionals trying to maintain authenticity.

• Why AI Tools Are Misunderstood in Academia and Workplaces: Christian and Mark debunk the stigma around using AI in writing, marketing, and education.

• Lovable.dev – Build Sites with Prompts: No-code AI site builder Christian recommends for entrepreneurs and small teams.

• The Future of AI Agents & Undetectable’s Roadmap: From text detection to deepfake defense — Undetectable.AI is evolving into a digital trust guardian.

• Deepfake Detection with TrueScan: Their next frontier — helping users and platforms detect scams using AI-generated video and likenesses.
  
  

  Timestamps: 00:00 -

• Podcast Introduction

• 00:40 - Christian Perry's Background

• 02:34 - Why Undetectable.ai Was Created

• 07:22 - Overcoming AI Content Stigma

• 10:00 - AI Agents and Marketing Automation

• 12:47 - Future of Deep Fake Detection

“Anyone banning AI tools today is doing their company or classroom a disservice. This isn't the future — it's the now.” – Christian Perry
“Undetectable.AI helps you write faster, better — and actually get your content seen by real people.” – Mark Fidelman
“If your content smells like a bot, social media buries it. We fix that.” – Christian Perry

• Undetectable.AI – Humanizes AI-generated content

• Lovable.dev – AI-driven no-code app/site builder

• TrueScan – Deepfake and synthetic content detector (in development)

Recommended Resources:

• • Chrome Extension: Undetectable.ai Humanizer

  • True Scan: Deep Fake Detection Platform

• LinkedIn: Christian Perry – Undetectable.AI

• Website: https://www.undetectable.ai

Episode Date: May 7, 2025
Host: Mark Fidelman
Length: ~10 minutes

🔥 Episode Summary:

This week, Mark dives into the biggest and boldest updates in AI marketing – from OpenAI’s attempt to unseat Google Shopping, to a hilarious campaign where real grandmas outshine machine learning.

Tune in to hear how:

• ChatGPT just became your personal shopping assistant (and possibly Google’s worst nightmare)

• Meltwater’s new AI teammate Mira is changing how marketers do their jobs

• Google’s AI answers are stealing your SEO clicks

• A Mexican food brand launched “Abuela Intelligence” to roast AI hype with old-school wisdom

Buckle up – this is AI news with a sharp edge, told in classic Mark Fidelman style: funny, fast, and fearlessly bold.

• OpenAI rolls out product search + recommendations

• No ads, no affiliate links — just pure AI shopping curation

• What this means for brand marketers and SEO

“It’s SEO meets QVC, but with AI running the show.”

• Meltwater’s AI-powered agent now automates research, monitoring, and analysis

• Turns billions of data points into real-time brand intelligence

“Think of Mira as Jarvis, but for CMOs.”

• New data shows AI snippets reduce clicks to top results by 34.5%

• Pichai says it boosts engagement — but the numbers say otherwise

• Marketers need new ways to win in a zero-click world

• Del Real Foods launches “Abuela Intelligence” instead of artificial intelligence

• Grandma-powered advice centers, sassy campaigns, and cultural genius

“Hasta la vista, Chatbot — Grandma’s got this.”

• OpenAI’s Shopping Features: TechCrunch

• Meltwater’s Mira Launch: Adweek

• Ahrefs SEO Study: Search Engine Journal

• Del Real’s Abuela Intelligence Campaign: Marketing Brew

Liked this episode?

• Smash that subscribe button

• Share it with a fellow marketer who needs some AI swagger

• And remember — you don’t need a supercomputer to be brilliant, sometimes a grandma’s advice will do just fine 😉