Welcome to Episode 91 of the #Add A Zero Podcast, the go-to show for ambitious business owners committed to driving significant and sustainable growth for both themselves and their companies. Hosted by Jay Allen, founder of My True North and a renowned ethical business coach, this episode dives deep into one of the most overlooked keys to real progress: embracing failure as a crucial step toward success.

Whether you’re a small business owner, an entrepreneur with bold dreams, or a leader keen to future-proof your company, this episode is packed with practical insights, hard-earned lessons, and leadership strategies to help turn your obstacles into powerful opportunities.

• The Real Value of Failing Forward: Discover why mistakes and setbacks are not roadblocks but essential milestones on your business growth journey.

• Business “Banana Skins”: Learn to spot the most common pitfalls (Jay’s “banana skins”) successful businesses encounter – and how to avoid slipping up.

• Case Study – The 64% Revenue Risk: Hear a real-world client story about dangerous overreliance on a single income source, and how to shift toward a more resilient, diversified revenue model.

• Leadership Blind Spots: Uncover the subtle warning signs leaders often miss amid busy day-to-day operations—and how an outside perspective can reveal hidden opportunities and threats.

• The Power of Non-Negotiable Standards: Understand how maintaining and upholding consistent business standards is vital for trust, growth, and long-term reputation.

• Practical Steps for Sustainable Growth: Actionable advice to help implement change, evaluate your business from multiple perspectives, and lead with greater confidence and integrity.

In an eye-opening client case study, Jay discusses a company where a single client made up a staggering 64% of annual revenue. This overdependence created massive cash flow vulnerability, especially when payment terms slipped out of sync. Jay’s solution? Diversify revenue sources to ensure no invoice or client exceeds the net annual profit, drastically reducing risk and ensuring business continuity—no matter what happens to one major account.

Borrowing lessons from his time in the British Army, Jay explains the concept of “the standard”—a non-negotiable benchmark that defines how business is done. He warns against the slow erosion of standards (like quietly accepting late payments or overlooked conditions), because these small lapses can undermine trust and set dangerous precedents. “The standard is the standard,” he says—keep your word, uphold your terms, and maintain consistency in every facet of your company.

Even the best leaders can miss subtle signs of trouble: loyal team members leaving for competitors, suppliers bending rules, or seemingly small exceptions to your core policies. These “leadership blind spots” often go unaddressed when things are generally good, yet they can hide serious risks or lost opportunities underneath the surface. Jay stresses the value of seeking outside perspectives—from a coach, mentor, or even by role-playing as your own supplier or employee—to catch what you might otherwise overlook.

The episode closes with a call to action: regularly step out of your business and look back with a critical eye. Evaluate your company from the perspective of clients, suppliers, stakeholders, and potential recruits. This 360-degree view can be the catalyst for game-changing breakthroughs, revealing new paths for growth while protecting against avoidable disasters.

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Episode 90: How We Found £225,000 in Hidden Revenue – Real Business Audit Breakdown | #Add A Zero Podcast

Unlock hidden profits in your business! In this episode of the #Add A Zero Podcast, host Jay Allen shares the step-by-step process he used to discover over £225,000 of missed revenue for a business owner—before they even became a client. Dive into real examples of common business leaks: unbilled work, underpricing, missed upsell opportunities, and the importance of effective follow-up.

Whether you’re a small business owner or managing a thriving company, learn actionable strategies to plug hidden profit leaks and scale your revenue. Listen as we break down real-life business challenges, discuss ethical scaling, and showcase how My True North’s award-winning #AddAZERO methodology empowers UK business leaders to achieve sustainable growth.

Don’t miss:

• Real-world audit findings turning lost time into cash

• How a simple follow-up can immediately boost revenue

• Steps you can take today to uncover and reclaim lost profits in your business

• The value of ethical consultancy in sustainable business success

Subscribe for more powerful business growth tips and stories!
#BusinessGrowth #BusinessAudit #AddAZero #Podcast #Entrepreneurship #EthicalBusiness #RevenueGrowth #MyTrueNorth

— Presented by Jay Allen, Founder of My True North – The UK’s Leading Ethical Coaching Company
Listen now and discover the hidden gold in your business!

Welcome to Episode 89 of the #Add A Zero Podcast!
Are you a business owner looking for sustainable growth and real-world insights?

In this episode, hosts Jay Allen does a deep dive into the theme: “What Got You Here Won’t Get You There.” Jay shares the journey of Alex, a business owner who transitioned from redundancy to running a thriving business—before encountering the roadblocks of time, scaling, and burnout. Discover how targeted auditing, strategic tweaks, and courageous investments can transform your business trajectory.

Learn:

• Why working harder doesn’t always lead to meaningful growth

• The power of stepping off the tools and working ON your business

• When and how to seek outside help, including funding and mentorship

• Real stories of scale, including how Alex doubled his business output and began winning five-figure contracts

• The critical importance of exit strategies and leadership planning for long-term business security

Whether you’re just starting up, finding yourself stuck, or planning an exit, this episode delivers valuable takeaways on scaling sustainably, maintaining work-life balance, and future-proofing your success.

👥 Hosted by: Jay Allen, presented in partnership with My True North – the UK’s leading ethical coaching company

Subscribe, comment, and share your thoughts below!
Contact us at podcast@mytruenorth.biz

#BusinessGrowth #Entrepreneurship #SmallBusiness #SustainableScaling #Podcast #AddAZero