Welcome to the final episode of season two of the #Add A Zero Podcast! In this deeply personal and insightful episode, host Jay Allen reflects on a decade of supporting nearly 1,000 businesses through his company, My True North. Jay shares why, after years of striving to serve as many business owners as possible, he’s making a bold shift—now saying “no” to 95% of potential clients.He takes us back to the genesis of My True North, the evolution of its ethical mission, and the lessons learned from both triumphs and challenges along the way. Jay reveals the crucial data-driven insights behind this strategic pivot and explains why true transformation requires more than just a willingness to grow—it demands readiness to embrace real, sometimes uncomfortable change.If you’re a business owner wondering what it truly takes to move from feeling trapped in your business to becoming a strategic CEO, or if you’re curious about why working with fewer, more committed clients can create bigger impact, this episode is for you. Join us as we close one chapter and set the stage for new, transformational stories in the next season.Please visit my website to get more information: http://www.mytruenorth.biz/ ✨ Check out the ADDAZERO Free Scaleup audit report here: http://www.addazero.co.uk/free-scale-audit🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 ⭐⭐⭐Audio Podcast is currently on your favourite platforms:Spotify:https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df ApplePodcast:https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157Podbean:https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz =============================🎬Suggested videos for you:▶️ https://www.youtube.com/watch?v=dpGufGO3aw4 ▶️ https://www.youtube.com/watch?v=vbrPyLEOTy0 ▶️ https://www.youtube.com/watch?v=-yVhb7NGsJk ▶️ https://www.youtube.com/watch?v=yvt61uStay0 ▶️ https://www.youtube.com/watch?v=SpLU-U4IFYY ▶️ https://www.youtube.com/watch?v=MZ08DepmzNg ▶️ https://www.youtube.com/watch?v=CqSsx4d5v_Y ▶️ https://www.youtube.com/watch?v=j5QImmOB0n4 ▶️ https://www.youtube.com/watch?v=D8A1g2NSwrk ▶️ https://www.youtube.com/watch?v=nCq-NVn-ZZU =================================✅ About My TrueNORTH - The Ethical Coaching Company.Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity. I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.For Business inquiries, please use the contact information below:📩 Email: Enquiries@MyTrueNORTH.Biz🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1