• 82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin

  • Mar 11 2025
  • Length: 51 mins
  • Podcast

82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin

Listen for free

View show details

  • Summary

  • Digital isn’t what it used to be and neither is marketing. In this episode of Smarter Marketer, James welcomes back industry legend Rand Fishkin, Co-Founder and CEO of Sparktoro, to cut through the noise as they discuss the flawed logic of traditional attribution models, the pitfalls of over-relying on Google and the importance of audience-first marketing to future-proof your digital strategy.

    Key Takeaways:
    • Zero-click searches and AI Search tools - Where is traffic going?
    • The AI hype cycle - Why most marketers are chasing the wrong trends
    • SEO and digital PR strategies - When and why it's vital to invest in PR
    • The hidden challenges of AI data sources and what they mean for marketers
    • How to find and engage your ideal customers through audience research
    • The evolution of social media - How platforms like Facebook, LinkedIn and TikTok are shifting
    • Privacy, data collection and attribution - Why traditional tracking models are failing
    • Brand awareness vs paid advertising - How to strike the right balance


    Guest:

    Rand Fishkin is the co-founder and CEO of SparkToro, a leading audience research software company helping brands discover where their target customers engage online. Prior to founding SparkToro, Rand was the co-founder of Moz, where he built one of the most influential SEO communities in the world.


    He’s also the author of Lost and Founder, a candid look at the startup world and a frequent speaker at global marketing conferences.


    You can follow Rand on LinkedIn.


    Find Us Online:

    James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

    Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

    Rocket Agency Website: https://rocketagency.com.au/

    Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/


    Buy Smarter Marketer:

    Hardcover: https://amzn.to/30O63kg

    Kindle: https://amzn.to/2ZqfCWm


    About the Podcast:

    This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
    Show More Show Less
Show More Show Less
activate_mytile_page_redirect_t1

What listeners say about 82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.