In today's talk, I got to hang out with Sarah Matsui Colby. She's not just any actor; she's also a whiz at marketing for folks like us. Sarah's from Sacramento, California, and she's got this knack for making actors shine with stuff like personalized one-sheets and these super cool electronic pitch kits. She's all about making your marketing feel like you—no copycat strategies here. She believes in being genuine and finding a way to market yourself that's true to who you are. We dove into this game-changing idea of electronic pitch kits. Think of them as your secret weapon for making a killer first impression. Sarah also talked about the fine line between showing off your brand and getting pigeonholed into certain roles. Plus, we got into the nitty-gritty of marketing materials—like picking out the perfect colors and fonts to make sure you stand out to casting directors and agents. To wrap things up, Sarah shared this awesome story about a bold step she took in her career. It really drove home how stepping up your marketing game and staying true to yourself can make a massive difference. It was a chat packed with insights for any actor ready to take their career into their own hands with some smart branding and marketing moves. 00:00 Welcome and Introduction to Sarah Matsui Colby 00:20 Diving Into Sarah's Unique Career Path 01:23 Challenges Actors Face in Self-Promotion 02:34 The Power of Electronic Pitch Kits (EPKs) 05:01 Customizing EPKs for Diverse Actor Needs 07:20 Designing with Flexibility: The Canva Approach 09:07 The Essence of Branding for Actors 18:33 Understanding Your Artistic Identity 21:30 The Importance of Clarity in Actor Branding 24:48 The Actor's Dilemma: Navigating Personal Image vs. Professional Perception 25:22 The Challenge of Aligning Personal Energy with Professional Branding 28:11 Navigating the Complexities of Actor Branding and Marketing 35:08 The Importance of Authenticity in Acting and Branding 40:39 Empowering Actors: Taking Bold Steps in Marketing and Branding ◽️◽️◽️◽️◽️◽️ ➡️ Want to see how I could help you? Let's have a conversation. https://calendly.com/act_bold/interview ➡️ Make sure to sign up for the newsletter for extra tips, exclusive invites to casting director workshops, discount codes with photographers, and more. https://dashboard.mailerlite.com/forms/355856/85701868129354757/share ➡️ Discover your most authentic and compelling brand with this Free Workbook on Branding for Actors: https://dashboard.mailerlite.com/forms/355856/93857829825283740/share ◽️◽️◽️◽️◽️◽️ Recommended Videos: ➡️ Get Better Auditions & Roles: Branding for Actors https://youtu.be/soDZyNpftkI ➡️ Actions that Book Jobs - What Working Actors Do That You Should Do, Too https://youtu.be/PvDRnfDR8HM ➡️ Self Sabotage & The Actor: How to Change Limiting Beliefs https://youtu.be/Qzk4lbok-JM ◽️◽️◽️◽️◽️◽️ BTW, I use Riverside to record all of my interviews and can't recommend it highly enough. It delivers much better audio and video in separate, editable video and audio files. Try it for free: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=actbold ◽️◽️◽️◽️◽️◽️ Find Anne: https://www.instagram.com/annealexandersieder/ https://www.instagram.com/act_bold/ Find Sara: https://www.actoronesheets.com/ https://www.instagram.com/saramatsuicolby/