• 460: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor

  • Apr 30 2025
  • Length: 1 hr and 3 mins
  • Podcast

460: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor

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  • Summary

  • This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.


    In this episode she shares:

    • How intentionally creating a community through word of mouth was the foundation to building her customer base
    • The startup costs and how she’s been able to be profitable in the first year
    • The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s


    Highlights Include:

    00:00 Intro

    08:16 Exploring different side hustles

    14:16 Navigating a new city

    18:43 Filling the need for a beauty supply

    23:18 Startup planning and costs

    27:55 Creating a community

    30:01 Curating events and collaborations

    35:02 Running a storefront as a side hustle

    41:20 Expanding and creating a cultural hub

    46:43 Setting the tone for the future of the store

    56:19 Tips for entrepreneurs


    Check out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links Mentioned:

    • Auntie Della’s Website: https://auntiedellas.com/
    • Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/
    • Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas
    • Virtual Assistant: https://theindemandva.com/


    Listen on:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323

    Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042

    YouTube: https://www.youtube.com/sidehustlepro

    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.

    Hosted on Acast. See acast.com/privacy for more information.
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