• #442 Capturing the Essence of the Flow State: Ārepa's Bottled Innovation

  • May 6 2024
  • Length: 1 hr and 9 mins
  • Podcast
#442 Capturing the Essence of the Flow State: Ārepa's Bottled Innovation cover art

#442 Capturing the Essence of the Flow State: Ārepa's Bottled Innovation

  • Summary

  • Discover the inspiring story behind Ārepa, a venture born out of a quest to revolutionise brain health. Co-founders Angus Brown and Zac Robinson were driven by personal losses to create healthier energy drink alternatives. The duo partnered with renowned neuroscientist Professor Andrew Scholey to develop a groundbreaking range of natural, caffeine-free products crafted from New Zealand Blackcurrants and Bark.


    In this episode, I speak to Angus & Professor Scholey; we delve into the journey of Ārepa, from its humble beginnings to its emergence as a game-changer in brain health. Professor Scholey shares his expertise in human psychopharmacology and how it has shaped the scientific development of Ārepa, ensuring its effectiveness and safety. We also explore the concept of 'flow state', Ārepa's role in enhancing cognitive function, attracting attention from elite athletes and high-profile clientele worldwide.


    Tune in as we discuss the complexities of the human brain, the science behind Ārepa's products, how they've bottled the "flow state", their vision for reshaping the energy drink industry, the potential Ārepa has to make a lasting impact and much more.


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