Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

In Episode 6, Kevin and Taylor unpack what it means to adopt an e-commerce mindset—and the far-reaching marketing benefits that can come from doing so.

This episode explores:

• Why an educated buyer is a happy buyer—and how productizing your services makes your marketing (and sales) way more effective
• How to reduce friction and increase conversions on your site
• How to track your ROI on ad spend
• Why even premium offerings like team suites benefit from being shoppable
• What high-performing spaces are doing right (and what others are still getting wrong)

This isn’t just about selling online. It’s about building a system that works harder, converts better, and helps your marketing drive more revenue.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

If you’re a coworking operator, consultant, or service provider trying to figure out how to actually use AI without losing quality, creativity, or trust—this one’s for you.

In the latest episode, we dig into:

• How AI is changing marketing for coworking spaces and service businesses
• Why better inputs matter more than chasing the latest tools
• Where AI fits into a real marketing strategy (without making your content sound robotic)
• How to avoid the "garbage in, garbage out" trap that’s flooding the internet with junk
• Why the bar for quality is higher now—and how to stay ahead of it
• How to tackle the stigma around using AI without hurting your brand credibility
• Why you still need to know what “good” looks like when you're creating content

Plus:

• Taylor shares the 40/20/40 rule for using AI the right way without losing the human touch
• Kevin explains why subject matter expertise matters more than ever in an AI-driven world
• We both dig into why every AI project needs a clear strategy behind it if you want it to work

As a bonus, we’re giving away a free 4-step prompt architecture—a tool to help you streamline AI content creation based on your strategy and original materials, so you can create high-quality, on-brand blog content faster.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.

Why?

Because people follow people more than they follow brands.

That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.

In this episode, we discuss:

• How founder visibility builds trust and credibility
• Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a community
• What types of coworking businesses this works for
• How to measure the ROI of building your profile as a CEO/owner
• What you can do to get involved in the marketing process

Also:

• Kevin breaks down the power of just showing up
• We share a few book recommendations that will help you wrap your mind around building your profile as a business leader
• Taylor shares how storytelling plays into category creation
• We both agree that most people are overthinking it—and underutilizing it

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

If your marketing feels messy (like spaghetti on a wall), duct-taped together, or like a hodgepodge of loosely related activities, this one’s worth a listen.

In Episode 3 of 2 Marketers and a Coworking Podcast, we cracked open Kevin’s proverbial crayon box and drew out the 6 P’s of creating a coworking marketing operating system:

• Places (where everything lives)
• Planning (what’s coming up next)
• Projects (one-time efforts)
• Processes (recurring tasks)
• People (the crayon box)
• Performance (are you getting results?)

We also discuss the primary colours you need in your box of crayons:

• Strategist/Coordinator
• Content/Comms
• Designer
• Ads + SEO
• Web/Dev/Tech
• Misc: video, print, etc.

  ---------------------------------------------------------------------------------------------------------------------------

  About 2 Marketers and a Coworking Podcast

  Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

  🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

In this episode, we’re diving into the ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue.

Here’s what we cover:

• Weighted cost per new member
• Weighted cost per lead
• Weighted cost per tour
• Marketing budget
• Lead-to-close ratio
• Website conversion rate
• Churn (and what it tells you about retention + ops)
• Lifetime value
• Marketing expenses vs new MRR
• Channel performance across ads, SEO, email, and social

More importantly, we tell you what these metrics actually mean for your coworking space.

We also get into the nitty-gritty of how to set and calculate KPIs, what good benchmarks look like, and how to track them over time (spoiler: it’s a spreadsheet, not a fancy tool).

Plus, we talk about:

• Why some marketing impact is real but impossible to measure
• The soup analogy you didn’t ask for but will remember
• Mark Wahlberg, Pilates, and Taylor’s fear of earthquakes

If you’ve ever wondered whether your marketing is working—or just want a better way to measure it—this is the one to listen to.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Welcome to the very first episode of 2 Marketers and a Coworking Podcast!

In this kickoff conversation, we finally hit record on something we've been meaning to do for a while—launch a podcast about all things coworking and marketing. In this episode, we talk about:

• The purpose behind starting this podcast and why now felt right
• What makes coworking marketing unique—and how to approach it strategically
• The pros and cons of outsourcing vs doing it yourself
• Why done is often better than perfect
• What's ahead in future episodes

This is the start of a fun, honest, and hopefully helpful journey into the world of coworking marketing. Whether you’re running a space, supporting one, or just curious about how marketing actually works in this industry, we’re glad you’re here.

Check us out on YouTube: https://youtube.com/@CoworkingMarketing

Connect with Kevin
Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.