Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth.
We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.
Build better tech. Serve more customers. Scale with purpose. HOST BIO Simon Hook and Anastasija Krysa are a powerhouse duo combining deep expertise in customer experience, technology, and product design to guide businesses toward technological excellence.
Simon Hook is a seasoned customer experience specialist, tech consultant, and entrepreneur with a proven track record of aligning technology with real customer & business needs. Having advised major organisations like British Gas, Shell Energy, and Barclays, as well as scaling tech startups, he excels in areas such as audience validation, securing product-market fit, and post-Series A growth strategies. His insights into conversion, retention, and user experience have transformed underperforming platforms into high-growth success stories.
Anastasija Krysa brings over 15 years of experience as a product designer and business owner. She thrives on collaborative ideation and is inspired by creating engaging and intuitive solutions through experience design. Anastasija has a remarkable ability to drive positive change, as evidenced by her work with a founder who nearly lost $100K in funding, where her expertise played a pivotal role in turning the situation around. She is also an active member of TechWomen4Boards, supporting women globally in the tech space. Together, as co-hosts of Building Great Tech, they share insider strategies, battle-tested frameworks, and hard-won lessons to help founders build, scale, and monetise technology the right way. USEFUL LINKS https://buildinggreattech.com/ Our Linkedin Bio's: https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simon-hook/
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Sep 11 20251 min