In the very first episode of Under the Hood, Phyron’s Global OEM Account Director, Will Goodchild, sits down with Simon Culley, Digital Customer Experience Manager at Mazda UK, to explore how retailers can crack the challenge of selling used cars online, faster.

They discuss why brilliant basics like high-quality images, video, and transparent listings matter more than ever, and how AI and automation can give dealers the edge. From the “three-second rule” to building seamless digital journeys, this conversation reveals how to engage customers quickly, build trust, and move stock off the lot with speed and consistency.

Topics covered:

✓ The “brilliant basics” every dealer must master

✓ Why speed and quality go hand in hand for used car listing

✓ The role of video and AI in boosting engagement

✓ How to create seamless customer journeys from online to showroom

Subscribe now to Under the Hood and join us for candid conversations with the OEMs, retailers, and digital leaders shaping the future of automotive marketing.