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Publisher's Summary

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!

Whether you're a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.

In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig's son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the president of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.

You'll learn:

  • The ABCs of closing
  • Professional persuasion and common sense selling
  • Buyer-based closing techniques
  • Voice training for effective presentations
  • Honesty and empathy for sales success...the basics
  • Empathy, sympathy and self-image in selling
  • Using word pictures to sell
  • Objections: a salesman's best friend
  • Asking questions to close the sale...the basics
  • Positive projection for closing more sales
  • And much more!

Plus a bonus recording: how to use emotional logic in the selling process to increase your closing ratio.

©2015 Ziglar, Inc. (P)2015 Gildan Media LLC

What members say

Average Customer Ratings

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    5 out of 5 stars
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    5 out of 5 stars

great listen. great advice

entertaining and educational. Zig Ziglar was a great story teller with meaningful stories. would recommend to anyone wanting to enhance selling skills

4 of 4 people found this review helpful

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    5 out of 5 stars
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Effective Knowledge!

All sales people world wide should listen to this, on repeat, for better results in their sales career!
Zig has decades of experience analytically testing what works in selling.

2 of 2 people found this review helpful

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    5 out of 5 stars
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All time great!! listen!!

This was definitely worth the 17hrs and I will be listening to it over and over and over again!!
Loved every part of it!
And Zig is a great teacher 👨‍🏫

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars

Bible of sale

I read this book twice I still believe I have to read it more time to catch more it's valuable tips in sales.

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  • Daniel
  • 26-05-2017

Inspiring

I've been a technical by the boos salesman. After reading this book I'm a professional very human inspired salesman.

It changed my view.

4 of 4 people found this review helpful

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  • Steph Earley
  • 01-08-2016

Zig Ziglar debunks all the myths holding you back from closing the sale

Are you a sales person who is passionate about your product or service, can present it professionally but struggles to turn each presentation into a sale? You're just like me! Zig Ziglar gives over 100 secrets in this book. The biggest takeaway I had was understanding that sales is really about helping others get what they want and need. This book helped me understand who to sell my values so I don't feel or appear pushy. The stories Zig tells are approachable so anyone in any field would understand. If you're in sales (and Zig says we are ALL in sales) this book is a must have in your toolkit. Timeless

9 of 11 people found this review helpful

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  • Anonymous User
  • 01-09-2018

This book offers More than Sales and Closes

This book is at the Top in my Library. its a Top shelf book with Top Shelf content. I feel like a better overall human being after listening to Zig. Not for one second during the 97 chapters was I bored. Zig delievers Information the right way. My advice...If you're going to purchase 1 audio to improve yourself and your career this is the book to do it.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Regina Greig
  • 16-02-2017

Best Sales Book Ever!!

Zig Ziglar will give you the tools to become a better closer and a better sales person in general. He's also very entertaining!

1 of 1 people found this review helpful

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    4 out of 5 stars
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  • Matt
  • 13-12-2016

perfect for the professional salesman

loved it. is a great supplement or replacement to the book. will listen again! a couple of the stories were recycled which distracted me.

1 of 1 people found this review helpful

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    3 out of 5 stars
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  • Amanda R.
  • 30-11-2016

not my favorite

Definitely more old fashioned then what i was looking for. however i would recommend this book to those just starting out

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Bob Atwood
  • 24-04-2016

loved it!

loved it. makes me excited about my new career in sales. couldn't stop listening! awesome!

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Paula Tipton
  • 09-02-2016

fantastic information

this book is full of fantastic information that I can use on my daily life, as well as in my business life.

1 of 1 people found this review helpful

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    2 out of 5 stars
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  • ghada
  • 19-09-2018

WUALITY MATERIAL AND THE TELLER

The book story is very helpful
The voice is annoying better to have another teller.

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  • Anonymous User
  • 13-09-2018

Best book I've read

Zig displays how without being salesy or pushy you can close more of the deals you run into

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  • Amazon Customer
  • 23-07-2017

Still a classic

Some of the stories sound so dated now but the message is still valid if you overlook the 1980s car sales person closes.
The book still has value in the digital world and zig is really engaging to listen too. I love his voice!
The sons overview detracts rather than adds to the tale.

2 of 2 people found this review helpful

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    5 out of 5 stars
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  • A. Collins
  • 27-09-2017

Great ideas

Great ideas however doubles up in some areas and the audio should be cleaned up in this day and age. Great advice Zig thank you

1 of 1 people found this review helpful

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    1 out of 5 stars
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  • Clive
  • 27-08-2018

What a disappointment

I am a fan of Zig but this book
Was the worst thing that was ever published by his corporation.
It was clearly produced after he passed away and was a blatant attempt to cash in. They are a company and must make a profit but the way this audio book was put together is nothing less than woeful.
It repeats itself on so many occasions. The bits where his son narrates does not add anything to it. In fact the opposite as he does not have the charm and charisma of the frat man.
Very disappointed.
I do not want to put you off Zig’s work but choose another title.

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  • Anonymous User
  • 05-03-2018

Most annoying voice on the planet

Heard good thing about this book but couldn’t even listen to this. The guys voice is far too annoying. It’s difficult to follow him.

Re-do in a decent voice and I’ll buy it.

1 of 2 people found this review helpful