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  • Someone Has to Be the Most Expensive Why Not Make It You?

  • But if You're Going to Be the Most Expensive You Have to Be the Best.
  • By: Andrew Mark Griffiths
  • Narrated by: Andrew Mark Griffiths
  • Length: 6 hrs and 52 mins
  • 4.5 out of 5 stars (17 ratings)

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Someone Has to Be the Most Expensive Why Not Make It You? cover art

Someone Has to Be the Most Expensive Why Not Make It You?

By: Andrew Mark Griffiths
Narrated by: Andrew Mark Griffiths
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Publisher's Summary

One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all.

Someone Has To Be The Most Expensive, Why Not Make It You? is the culmination of Andrew Griffiths' thirty-five-year entrepreneurial journey. This has seen him travel the world as an international bestselling author, global speaker and commentator, working with business owners in every corner of the planet to help them create enterprises of substance and significance.

If you're sick of not charging enough for what you do, of not having any money in the bank, of feeling the exhaustion of working incredibly hard but not getting where you want to go, then this is, without a doubt, the book you need to listen to—now.

Written specifically for business owners to inspire and to provide practical advice at the same time, this book has a number of very clear outcomes:

- putting an end to the business owner struggle around money

- challenging your thinking about what you charge and how you charge it

- showing why being the cheapest is, without a doubt, the worst business strategy ever

- explaining why there has never been a better time to charge what you're worth

- give you the courage to become the best and most expensive at what you do.

- provide a clear process to follow to help you start charging more for what you do.

This is a concept that works, regardless of the economic conditions, the industry you may be in or your geographic location. Someone has to be the most expensive, why not make it you? But if you're going to be most expensive, you have to be the best. It really is as simple and as complicated as that.

©2021 Andrew Griffiths (P)2023 Andrew Griffiths

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Insighful, entertaing and made me pause

In this book Andrew challenges the paradigm that many business owners have about cost. Filled with wonderful, contemporary examples, this book gave me the opportunity to consider the conversations I run about pricing in my business all the time, and challenge the basis of that thinking for the future, with a view to giving better service to fewer people who really value what we do as a team. Highly recommended read if you run your own business, I immediately bought a copy for my brother in law who also runs a business.

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A wealth of knowledge in this gem

I’ve always struggled charging what I’m worth and this book clearly explains the reasons why I should and helped me understand what I need to do.
Another brilliant book by Andrew Griffiths.

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Be the Best!

I loved this audiobook. I’ve now listened to it several times on my long commute. The focus is on being the best at what you do. When you’re the best, you have the confidence and courage to charge a premium because you add great value to your clients, and the clients you attract in turn recognise that value.

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Fantastic info and easy to listen to

Thank you Andrew for such a great book. I listen to a lot of books these days and some of them are hard to listen to and absorb, this book is not. Brilliantly written with a fantastic message that really resonates with me as a small business owner.

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One of the best books I have had in ages

Andrew does a wonderful job. I felt this was the kick up the bum I needed.

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It challenges, inspires, and sparks action

Many of us have a long list of reasons why we can’t be the most expensive, or why we don’t want to be. I certainly did before reading this book, but Andrew’s vision drew me in.

Andrew talks about business owners who understand their own value, think creatively, work with passion and feel proud of what they do. And he talks about clients and customers who receive top-quality products and services, memorable experiences and outstanding value for their money. The amount of money that goes around is significant, but in this economy everybody wins.

I’ve learned that achieving all this is simple but not easy. However, Andrew’s warm and empathic, non-judgemental voice encouraged me to challenge my preconceptions and to rethink old habits. After hearing Andrew sharing his experiences – highs and lows – so openly, I also started to trust my own instincts more. With the help of this book, I feel I’m finding my spark.

– Anetta Pizag

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I had my game hanging ‘aha’ moment reading this book

I have a relatively new business (for this business) and I’ve been wanting to really hone in on what makes me different and just couldn’t put my finger on exactly what.

For whatever reason listening to this book, things just clicked together and I know now not just what makes my business unique but also how I need to shift my offer to make my business standout as a leader in the industry and offer something truly unique and offer immense value, in turn, charging more and knowing my worth.

Thank you from the bottom of my heart for your work AG!

- Sarah Stow x

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A smart, practical, must-listen nugget of gold

In this audiobook, AG does an excellent job of tackling what I think is one of the most misunderstood, underrated topics in business.

He uses great storytelling to communicate the importance of "being the best" if you want to charge like the best. Tonnes of simple, relatable advice and minimal fluff. Super helpful for those of us who struggle to justify charging what we're worth.

A smart, practical, must-listen nugget of gold. Do yourself a favour and plug this one into your ears now!

Dave Eddy

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Changed My Life!

This book is for anyone who struggles with charging what the are truly worth.

Learn how delivering value will change your life

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Loved this book

After seeing Andrew MC and give talk at an event I purchased this book. It’s relatable, thorough and easy to understand. Iv got clarity, motivation and I’m driven to implement multiple things within my business!

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