Andrew Griffiths
AUTHOR

Andrew Griffiths

Business & Careers
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Entrepreneurial Futurist | Australia’s #1 Small Business Author | Champion of Big, Bold Thinking Andrew Griffiths is a man on a mission: to energise entrepreneurs, inspire bold thinking, and teach small business owners how to thrive in an increasingly noisy, crowded world. He proudly helps people of substance to build businesses of substance — businesses that stand out, lead, and leave a legacy. As Australia’s #1 small business author, Andrew’s 14 bestselling books have been embraced by entrepreneurs in more than 65 countries. His latest, Someone Has To Be The Most Expensive, Why Not Make It You?, is already being hailed as a “game-changing manifesto” for business owners ready to step out of the discount trap, command their true worth, and lead their industries with authority, value and credibility . Andrew’s entrepreneurial journey started early — at just 17, he bought his first business, a struggling scuba diving school. With no safety net and a mountain of challenges ahead, he learned quickly what it really takes to build, survive, and succeed in business. That street-smart, real-world experience shaped the practical wisdom that flows through everything he teaches today. Over the past four decades, Andrew has built and sold businesses across industries as diverse as retail, consulting, publishing, advertising, and travel. He’s shared stages with icons like Sir Richard Branson, spoken at the prestigious Million Dollar Round Table, coached over a thousand authors, and helped businesses from start-ups to global brands (HP, L’Oréal, Telstra, Hello Travel, Hertz) future-proof themselves in an ever-evolving world. Andrew’s philosophy is simple yet powerful: credibility equals value. In an era where trust is currency and human intelligence matters more than artificial intelligence, Andrew shows entrepreneurs how to price with pride, build brands that are magnificent and memorable, and create businesses that customers don’t just choose they champion. But Andrew’s impact goes beyond business tactics. His bestselling book The Me Myth, a powerful exploration of personal responsibility, resilience, and the traps of self-limiting beliefs, has never been more relevant. As the worlds of personal development and professional success collide, The Me Myth offers timeless insights for anyone serious about building a business and a life that are genuinely extraordinary. When he’s not on stage, writing, or helping business leaders think bigger and act bolder, you’ll likely find Andrew in the wilds of Tasmania — wrangling mischievous wombats, chasing elusive trout, or sitting beside a crackling campfire under a million stars. It’s here, surrounded by rugged landscapes and raw nature, that he does his clearest thinking about the future of entrepreneurship — and the life well lived. Today, Andrew Griffiths is much more than an author or speaker. He’s a trusted mentor, a catalyst for big dreams, and a passionate advocate for entrepreneurs who know deep down that they are meant for more. He is sought globally to share his wisdom and unique perspective on all things entrepreneurial, inspiring businesses and individuals to rise to their greatest potential. Someone has to be the most expensive. Why not make it you? Andrew Griffiths is here to show you how.
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