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Publisher's Summary

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

©2020 Seth Godin (P)2020 Penguin Audio

What listeners say about Purple Cow

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Loved it. Easy to follow, simple but remarkable!

Easy to listen to, great ideas and would absolutely recommend. Be remarkable and do it!

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Remarkable book

if you want to succeed with your business idea, well stablished company or be at the top of your professional career, this is the book for you :)

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loved it

Ask why not?

1. Don't be boring
2. Safe is risky
3. Design rules now
4. Very good is bad

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  • Michael Timothy Allen
  • 27-12-2020

I love Seth but this is a dated book

I really respect Seth. I think Tribes is brilliant , but this book has dated very quickly. Also it is very much written for big company leaders. It talks about team structures and resources only available to the very large business. Very USA focused too. Not a great read for the SME heading into 2021. Sorry Seth it needs a refresh

2 people found this helpful

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  • Miss
  • 04-06-2021

Seth is Remarkable

This is a fantastic book at the edges of marketing
An inspiration to anyone looking to find and want to be different in their market.

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