Get Your Free Audiobook

  • Predictably Irrational

  • The Hidden Forces That Shape Our Decisions
  • By: Dan Ariely
  • Narrated by: Simon Jones
  • Length: 7 hrs and 24 mins
  • Unabridged Audiobook
  • 4.7 out of 5 stars (201 ratings)

Listen with a free trial

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Buy Now for $13.26

Buy Now for $13.26

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Why do smart people make irrational decisions every day? The answers will surprise you.

Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2008 Dan Ariely (P)2016 HarperCollins Publishers Ltd

Critic Reviews

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." (Jerome Groopman, New York Times best-selling author of How Doctors Think)
" Predictably Irrational is wildly original. It shows why - much more often than we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." (George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley)
"Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable." (Daniel Kahneman, Nobel Prize in Economics, 2002)

What listeners say about Predictably Irrational

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    148
  • 4 Stars
    48
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    3
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    128
  • 4 Stars
    30
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    123
  • 4 Stars
    37
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

political rubbish

I thought the book was trying too hard to push feminism, anti-masculine and socialist ideology.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Easy takeaways

Many books on similar topics get too academic and tend to lose the casual listener by complicating the narrative.

I really appreciate how Dan used common speech to describe and provided regular conclusions.

Enjoyable read with entertaining stories.

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Engaging read!

some very interesting insights into human behavior and goes a long way to explain some of the irrational decisions we commonly make. good read, worth the time

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 13-12-2020

Great insight

Absolutely loved this book. Makes you think and evaluate your own understanding of yourself and human behaviour.

  • Overall
    3 out of 5 stars
Profile Image for Gaurav Nigam
  • Gaurav Nigam
  • 23-04-2020

Three out of five.

The author in the first 3 chapters details the irrational behaviour that we himans display and also provides good pra focal implementable solutions for us. However in the later chapters the focus is more on the experiments conducted ro prove the irrationality of behaviour and less on providing actionable solutions.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 08-02-2020

Fascinating and thoughtful

The book provides several examples of situations we experience in our daily lives, the decisions we make and why we make them. One area is product pricing and comparisons. We don’t have a way to measure in absolute terms so we compare, and we compare with what is easier to compare. This can sway someone’s decision to buy one or another product. Learning about our built-in biases can help us make better decisions.

Dan is an enthusiast on behavioral economics and definitely invites the readers to think and apply the concepts he shares.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Justus
  • Justus
  • 17-01-2020

Great narration and interesting studies

The narration was really excellent and made the humor in the book really come across. Also enjoyed that many of the studies in this book were actually undertaken by the author and shows his curiosity with the subject.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for B. Hotting
  • B. Hotting
  • 12-01-2020

nice reed but hate the background music

I liked the book its quite interesting.

On a more general lever I don’t like it when there is music in the background.
In this audiobook its not a lot but still if I want music I’ll play my own and for me its only annoying and not helping in any way.
Please don’t put background music in audio books!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Carlos
  • Carlos
  • 05-11-2019

interesting listen on the topic of decision making

easy listen. great explanations on the experiments and results, based on the human behaviours and the way we make descisions

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 18-04-2019

Couldnt stop

The book is just addictive. Well read, interesting, funny and serious in the perfect balance. Highly recomended

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for moeketsi motjope
  • moeketsi motjope
  • 13-11-2018

Very engaging

It is very engaging. The social experiments done are very interesting, especially because they involve our day-to-day activities and behaviour.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Andrew Riungu
  • Andrew Riungu
  • 31-07-2018

A fascinating and exciting read...simplistic

I really loved this book..it offered string insight into clearly understanding how BE can be applied and a guide to helping us deal with our irrationality effectively

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Nikolina
  • Nikolina
  • 21-06-2018

Great book

Maby too much recurrence of conclusions, but overall, the book is interesting, narrator is great

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Andy
  • Andy
  • 25-05-2020

Rethink every day decisions

Not a story book but an insight into your own thought processes.
The chapters are clear and themed with multiple examples from scientific studies for each point. A few possible study flaws, but given the benefit of the doubt that there isn't excitement in full methodology.
Will listen again after I add some vinegar to my beer.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 16-10-2021

Funny and very interesting

This is a very nice book. After understanding how irrational we are in decision making it becomes almost funny to listen and predict what is coming next.
Good read for understanding human decision making process and improving oneself.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 17-08-2021

Great read!

Informative, witty and humorous. Offers a different perspective to the underlying assumption of rationality that is help by contemporary economics.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 15-08-2021

very interesting and thought provoking

It has many good examples and is very well balanced. Deffenetly worth the read and would recommend.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for soozoo
  • soozoo
  • 22-05-2021

Reminds me of Alchemy

This is a fantastic book. If you enjoyed “alchemy” you will enjoy this.

Each chapter is a story about how an unexpected outcome occurs in certain situations, in human nature, marketing etc.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 30-04-2021

mind-blowing content !

mind-blowing content written in a simple and agreeable manner! this should be narrated by Dan Ariely!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for John H.
  • John H.
  • 22-02-2021

Fascinating insight

A well written and beautifully read explanation of how our behaviour often fails our expectations

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Leonardo
  • Leonardo
  • 22-01-2021

insightful book and entertaining narration

insightful book and entertaining narration. compared to other books based on academic research, I found it well flowing, also thanks to the empirical natural of the experiments quoted.

  • Overall
    5 out of 5 stars
Profile Image for Nicholas Luder
  • Nicholas Luder
  • 30-11-2020

Really? Wow

Very enjoyable, I've studied behavioural economics but still get shocked by its results. Simon Jones ' voice is always a pleasure to listen to.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for love to cook
  • love to cook
  • 04-10-2020

interesting and amusing

I found the book very interesting. It gives oversight in to the things we all do. The reader conveyed the irony and humour nicely. Well read indeed.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.