Dan Ariely

'Thoughtful, moving and well-written' - Yuval Noah Harari 'An urgent examination of the human attraction to misinformation' - Daniel H. Pink Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex...

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain...

Fascinating and provocative, Ariely’s The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles PREDICTABLY IRRATIONAL and THE UPSIDE...

Blending humour and behavioural economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

New York Times Bestseller “Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling...

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of...

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais....

Por que será que acreditamos em informações erradas e, mais que isso, as buscamos e espalhamos? O que acontece quando uma pessoa aparentemente racional começa a cogitar, adotar e então defender crenças irracionais?

「現金は盗まないが鉛筆なら平気で失敬する」「頼まれごとならがんばるが、安い報酬ではやる気が失せる」「同じプラセボ薬でも高額なほうが効く」――。

「超高額ボーナスは社員のやる気に逆効果？」「水を加えるだけのケーキミックスが売れないのはなぜ？」――行動経済学ブームに火をつけたアリエリーの第二弾