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  • Inspired

  • How to Create Tech Products Customers Love, Second Edition
  • By: Marty Cagan
  • Narrated by: Marty Cagan
  • Length: 7 hrs and 45 mins
  • 4.7 out of 5 stars (183 ratings)

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Inspired

By: Marty Cagan
Narrated by: Marty Cagan
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Publisher's Summary

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

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A must read to all product people out there

A book that I’ll re-read many times. Well structured with detailed practical examples. Thank you.

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For anyone building products

Listen to it, then buy the physical copy. You'll want to keep this with you.

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honestly my fave book!

I love this book so much I started listening to it again after finishing reading it. This is the most easy to read/listen book and thats a great thing for busy PMs. Marty is full of wisdom and lays out how good product managers operate, but he puts it in language that is easily relatable and understandable.

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  • KJ
  • 31-10-2021

Product Culture explained

Marty is the kingpin of product management. A must read for any product manager or aspiring product manager. If you work in leadership and want to take your organization on a product led journey then read this and empowered his other book.

They should issue these in schools for grade 10 and get kids to learn this stuff so the future generations will be product led.

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Not for the faint hearted

Especially if you are current working for a company that is strong in bureaucracy and not in innovation and execution (least only output focused. )

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A must read

any person aspiring to work in Product must read this book. good structure, amazing content and loads of inspiring take ons.

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The Bible for Product Development

Hands down, the best single source of knowledge about product development. read with passion by the author, a master in the field. why settle for second-hand explanations when you can hear it from the source?

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Before you change job, read this

I found especially the last chapters about scale very insightful and wish i could show them to my previous colleagues and bosses.

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