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Inspired

How to Create Tech Products Customers Love, Second Edition
Narrated by: Marty Cagan
Length: 7 hrs and 45 mins
5 out of 5 stars (17 ratings)
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Publisher's Summary

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

What members say

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A must read to all product people out there

A book that I’ll re-read many times. Well structured with detailed practical examples. Thank you.

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For anyone building products

Listen to it, then buy the physical copy. You'll want to keep this with you.

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  • kieran
  • United States
  • 21-05-2018

honestly my fave book!

I love this book so much I started listening to it again after finishing reading it. This is the most easy to read/listen book and thats a great thing for busy PMs. Marty is full of wisdom and lays out how good product managers operate, but he puts it in language that is easily relatable and understandable.

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  • samuel lee
  • 18-06-2018

Excellent book - definitely a ‘Go-to’ book

Great book narrated by the author, which added authenticity.

Thank you for the value you share - practical advice that can immediately be put into practice.

Excellent book for those involved with product development, leading product development teams and those considering a change in role.

Highly recommended and I’ll be purchasing the paper book to keep handy on my shelf and highlight as required.

2 of 2 people found this review helpful

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  • Karl Sarx
  • 13-04-2018

Insightful and full of useful practical guidance

It always helps when a book is narrated by the author. Good advice on how to do it properly from someone who has evidently spent years in the business. Very useful.

4 of 5 people found this review helpful

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  • lordbarron
  • 09-07-2018

the new testament in agile product management

if you think it's not worth reading the 2nd edition having read the first then you're missing out. this time around everything is rewritten to talk to organisations delivering at scale.

1 of 1 people found this review helpful

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  • Sean McCammon
  • 24-10-2018

Interesting book and ideas

I found this book very engaging and full of great quality ideas. Some of which I am certainly taking forward

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  • Nadal
  • 09-10-2018

great book!

a lot of valuable and practical lessons to away and try out with your company or start-up

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  • Ed Giansante
  • 04-09-2018

Amateurish quality

Little insights but I had a feeling that I was listening to an amateur podcast. Insights felt like I'm reading articles and there's just a little hook between the ideas - it's not at an audible/audiobook quality standard. I'd love to return and get a refund if possible.

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  • Martyn Walker
  • 10-09-2018

Depressing nonsense

There might be something worthwhile about this book but it's hard to find. At ~50% of the way through I gave up.

0 of 1 people found this review helpful