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Inspired

How to Create Tech Products Customers Love, Second Edition
Narrated by: Marty Cagan
Length: 7 hrs and 45 mins
4.6 out of 5 stars (88 ratings)

Non-member price: $29.22

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Publisher's Summary

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

What listeners say about Inspired

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A must read to all product people out there

A book that I’ll re-read many times. Well structured with detailed practical examples. Thank you.

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For anyone building products

Listen to it, then buy the physical copy. You'll want to keep this with you.

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honestly my fave book!

I love this book so much I started listening to it again after finishing reading it. This is the most easy to read/listen book and thats a great thing for busy PMs. Marty is full of wisdom and lays out how good product managers operate, but he puts it in language that is easily relatable and understandable.

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A must read

any person aspiring to work in Product must read this book. good structure, amazing content and loads of inspiring take ons.

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The Bible for Product Development

Hands down, the best single source of knowledge about product development. read with passion by the author, a master in the field. why settle for second-hand explanations when you can hear it from the source?

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Before you change job, read this

I found especially the last chapters about scale very insightful and wish i could show them to my previous colleagues and bosses.

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  • Srikanth Ramanujam
  • 15-11-2018

Great book, terrible audio wanted to ask a refund

I learned a lot of ideas on Product Management from Marty in this book and would gladly recommend, maybe the Kindle version. They have fixed the original audiobook with revisions and there are three sets of voices and that is disconcerting to listen. They have cheapened out instead of re-recording the v2 of the book as a whole from scratch again.

20 people found this helpful

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  • Deb Mone
  • 25-05-2018

Bad recording devalues this product

Amazon should junk this recording and re-record with a professional reader. I find it amazing that the author has all these great ideas on product management, but he doesn't apply any of them to the recording of this audiobook. The recording jarringly shifts in both audio quality and pitch on approximately every 10th sentence. It's obvious that some editor went back and re-recorded certain passages, and then stitched the final audio product together in an amateurish way. Also, the author overdoes the emphasis. He must inflects his voice to raise the implied importance of a passage way too often. This happens so often that the listener just starts zoning out. It's like listening to a business leader that prioritizes everything as #1. I'm sure there's lots of great product management ideas in here somewhere, but they get lost in the poor reading.

21 people found this helpful

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  • Izzy
  • 22-03-2018

audio is strange. noticeable audio edits.

Performance is strange. One can hear the voice change mid sentence like it was recorded at a different time in a different environment..

21 people found this helpful

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  • Ilya
  • 01-01-2019

Absolute Must Read

Very, very few books are packed with value in every chapter AND come together into a digestible and cohesive message, but Thai is that rare find. It's clear that the author knows his way around great products, because this book is a prime example of one. Read this book.

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  • Kaspar
  • 12-11-2019

Best audiobook I've heard in a while

No fluff, straight talk, examples - all you could ever need as a product manager. The audio is not as bad as mentioned in other reviews, its not GREAT, but not an issue at all.

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  • CraigL
  • 04-03-2019

All stuff, no fluff

This book is going to become a core resource in my product management library. It is packed with great information.

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  • P Collins
  • 16-10-2019

Invaluable book

This book is literally the Bible for building product teams and a product culture. Marty’s voice performance can be mildly annoying the way he inflects up at the end of every sentence... but it is easily ignored given his passion for the topic.

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  • Subby Angelov
  • 11-12-2018

inspired -an inspirational read

Very good read. The book is full with useful information. It gives comprehensive look at how to make products. One can learn about best practices and techniques ... and Google them for deeper study or application.

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  • Anonymous User
  • 10-12-2018

The product book!

Marty is spot on the biggest challenges and main differentiators of a good product manager and product organization. A must read for anyone who enjoys, is joining or works in the product space 🤟🏼

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  • Vicky
  • 14-11-2018

Fantastic Book on Product!

This book is a mind opener about product and the key roles involved. All concepts are clearly explained and what I liked most is that the "why" behind them was always brought to light. A must have for any serious product manager and anyone who wants do understand how great product teams work.

1 person found this helpful

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  • davejenkins
  • 02-03-2020

How is this book so popular?!

It's insane to me that anyone would hire this guy let alone pay and listen to him. Compete commonsense dribble, I couldn't finish it but I wasted plenty of my life getting halfway. If you think you need to hire a consultant like this guy for your organisation, please stop wasting shareholder money. He's either really smart and knows he's scammed dumb people controlling corporate money, or he really is as stupid as his book and thinks what he does is useful to the world. Stupid or liar, you decide.

3 people found this helpful

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  • samuel lee
  • 18-06-2018

Excellent book - definitely a ‘Go-to’ book

Great book narrated by the author, which added authenticity. Thank you for the value you share - practical advice that can immediately be put into practice. Excellent book for those involved with product development, leading product development teams and those considering a change in role. Highly recommended and I’ll be purchasing the paper book to keep handy on my shelf and highlight as required.

2 people found this helpful

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  • Karl Sarx
  • 13-04-2018

Insightful and full of useful practical guidance

It always helps when a book is narrated by the author. Good advice on how to do it properly from someone who has evidently spent years in the business. Very useful.

4 people found this helpful

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  • Martyn Walker
  • 10-09-2018

Depressing nonsense

There might be something worthwhile about this book but it's hard to find. At ~50% of the way through I gave up.

3 people found this helpful

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  • lordbarron
  • 09-07-2018

the new testament in agile product management

if you think it's not worth reading the 2nd edition having read the first then you're missing out. this time around everything is rewritten to talk to organisations delivering at scale.

1 person found this helpful

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  • Anonymous User
  • 08-09-2020

Book of two halfs

First half was how to be a product manager at a big company and the million roles involved, I switched off after 3 hours. Second half is where the interesting stuff is that can help you create better products.

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  • Terry Child
  • 21-08-2020

Essential reading for any technical product manager

A wonderful book describing the culture and mindset of great product companies and also why some companies fail to innovate. A must read for anyone pursuing a career in product management.

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  • Anonymous User
  • 25-06-2020

Only for SW PMs

I'm PM for phisical products, bot software, and there are literaly no courses or books about anything but various SW products. And this book is the same, sadly. Principles are the same, but still very different, so it's more or less useless for me. First half is ok, second half... Well... Useless.

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  • Cian
  • 20-01-2020

good content, recording a little patchy

good content, similar to others in the genre (lean start up etc) while adding a bit new. recording was a little patchy as had the odd sentence added in from a different recording with different levels of background noise etc.

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  • YKW
  • 06-12-2019

Valid and well summarised points

As someone who works in the product & tech sector, this is a good book which highlighted a lot of the issues I have seen at the different client projects. Although I found it useful, it feels like there was nothing ground breaking here. So worth a read, but if you are already a product manager this is probably just reminders of best practices than completely brand new ideas.