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  • Analysis of Geoffrey Moore's Crossing the Chasm

  • By: Milkyway Media
  • Narrated by: Dwight Equitz
  • Length: 9 mins
  • 4.0 out of 5 stars (2 ratings)

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Analysis of Geoffrey Moore's Crossing the Chasm

By: Milkyway Media
Narrated by: Dwight Equitz
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Publisher's Summary

Please note: This is an analysis of Crossing the Chasm, not the original book.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

Customers within a given market adopt new products at different points during their development....

Purchase this in-depth analysis to learn more.

©2017 Milkyway Media (P)2017 Milkyway Media
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