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B2B Demand Dialogues

B2B Demand Dialogues

By: Datamatics Business Solutions
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 This podcast dives deep into the evolving world of B2B Demand Generation. We explore how cutting-edge technologies like AI, LLMs, and automation are not just buzzwords, but powerful tools reshaping the landscape and unlocking unprecedented opportunities for growth. Join us as we unpack strategies, interview marketing leaders, and analyze use cases focused on topics that matter most to marketing executives: pipeline acceleration, account-based strategies, data-driven insights, and building resilient demand engines in the age of intelligent tech. Get ready to transform your demand generation game.
Episodes
  • Modern B2B Demand Engines & AI: In Conversation with Krishnan Chatterjee | Episode 1

    Modern B2B Demand Engines & AI: In Conversation with Krishnan Chatterjee | Episode 1
    Jul 15 2025
    In the premiere episode of B2B Demand Dialogues, Peter Murphy sits down with Krishnan Chatterjee, Head of Marketing at Google Cloud India, to unpack the evolution of modern B2B marketing. From building a truly customer-centric demand engine to aligning brands with demand and leveraging AI for hyper-personalization, Krishnan shares actionable insights drawn from decades of experience. The conversation offers a powerful blend of strategy, real-world examples, and personal reflections. It sets the tone for what’s to come in this thought-provoking podcast series.
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    57 mins

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