Modern B2B Demand Engines & AI: In Conversation with Krishnan Chatterjee | Episode 1 cover art

Modern B2B Demand Engines & AI: In Conversation with Krishnan Chatterjee | Episode 1

Modern B2B Demand Engines & AI: In Conversation with Krishnan Chatterjee | Episode 1

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 In the premiere episode of B2B Demand Dialogues, Peter Murphy sits down with Krishnan Chatterjee, Head of Marketing at Google Cloud India, to unpack the evolution of modern B2B marketing. From building a truly customer-centric demand engine to aligning brands with demand and leveraging AI for hyper-personalization, Krishnan shares actionable insights drawn from decades of experience. The conversation offers a powerful blend of strategy, real-world examples, and personal reflections. It sets the tone for what’s to come in this thought-provoking podcast series.

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