In this value-packed episode of Uncensored Entrepreneurs, the hosts welcome Dr. Teresa Pantanella—a former occupational therapist turned Facebook ads strategist and AI educator—for a candid and eye-opening conversation about the ever-evolving world of digital advertising. From surviving rain-soaked therapy clinics to generating 3x ROI for her ad clients, Teresa shares how she transitioned from burnout to brilliance and why she believes marketing is where impact meets innovation.

Together, the group explores common fears around paid ads, the realities of testing content, how to get results without breaking the bank, and why understanding your numbers is essential. Teresa also demystifies AI tools, offering actionable ways to use them without losing your voice or values. Whether you're launching your first ad or ready to scale a high-ticket offer, this episode is a masterclass in blending strategy with soul.

Key Takeaways:

• Why Facebook ads should be used to amplify what’s already working organically

• The difference between cold, warm, and hot audiences—and what to say at each stage

• Common mistakes entrepreneurs make with ads (and how to avoid wasting your budget)

• How to test ad copy and creative for as little as $5/day before scaling

• Which ad types to use (video, engagement, conversion) and when to use them

• The power of AI as an “idea teammate”—and how to use it without losing your human touch

• What every entrepreneur needs to know about market sophistication and messaging

• Why your ad content needs to resonate emotionally, not just inform logically

• When to start running ads (hint: it’s about your readiness, not just your revenue)

• Tips for building sustainable campaigns, preparing for Q4 ad cost spikes, and maximizing low-cost testing windows in December and January

Your Hosts:

Starr Codd:

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com

Tina Torres-Wilson:

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller. Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall:

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com