New Releases

Descubre y Experimenta la revolución de los algoritmos personalizados y descubre cómo están redefiniendo nuestra relación con el contenido en línea. Sumérgete en el mundo de los microinfluencers, quienes están transformando el juego del marketing digital, y explora cómo las redes sociales están siendo utilizadas como herramientas para fomentar la inclusión y la diversidad en una amplia gama de comunidades.

Whether you're a marketer, entrepreneur, or business leader, this book unveils the secrets behind using storytelling as a strategic business asset. Dive into the art and science of narrative, and learn how to leverage its emotional resonance to drive audience engagement, foster brand loyalty, and achieve remarkable results. From structuring impactful stories to leveraging storytelling in various marketing channels, Maria will provide you with actionable techniques and proven strategies that will make your brand stand out from the crowd.

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

You've invested considerable time and effort into your business, yet you feel like you're on a hamster wheel. Your profits aren't meeting your expectations. Your company consumes the majority of your free time. Moreover, if you opt to sell, buyers might only propose a fraction of your company's true value. What if you could boost your profits, free up more time, and secure a higher valuation for your business when you're ready to sell? In Exit Mindset, Rem Oculee guides you to transform your hard work into a company worth your effort and its deserved exit price.

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.