Sports Development Science

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

In this ground-breaking and entertaining exploration of athletic success, award-winning writer David Epstein gets to the heart of the great nature vs. nurture debate, and explodes myths about how and why humans excel. Along the way, Epstein exposes the flaws in the so-called 10,000-hour rule that states that rigorous practice from a young age is the only route to success.

Now, for the first time, athletes from all sports and skill levels can easily learn and master the same Sport Psychology Training Skills previously only available to professional and Olympic-level athletes. Own the Game will provide you the hands-on tools necessary to increase your self-confidence, focus, concentration, and poise -ultimately allowing you to play to your highest athletic level!

"Mind Over Muscle: Writings from the Founder of Judo" by Jigoro Kano offers a profound exploration of the philosophy, principles, and educational values behind Judo, one of Japan's most renowned martial arts. This collection of essays and lectures reveals Kano’s vision of Judo as a discipline that goes beyond physical techniques, promoting moral and intellectual development for personal and societal benefit.

We are living in highly evolved times. However, all the progress we enjoy come at a high cost, especially when it comes to our children’s ability to engage with the world around them. According to the Child Mind Institute, the average American child “spends about 4 to 7 minutes a day playing outside and over 7 hours a day in front of a screen”. That, in itself, is a significant cause for alarm. Playing outdoors isn’t just a great past-time, it’s also necessary for kids’ overall happiness, focus, and mental health.

Black Athlete White Athlete is a thought-provoking and insightful book that helps individuals clearly understand the situations that they are currently experiencing. This book provides solutions to overcome challenges in the various areas of life. This book also helps to enlighten, inspire, and nurture the daily tasks needed for mental stability now and in the future.