Neuroscience Creativity

How do you escape ‘business as usual’ thinking and regularly and reliably create breakthrough ideas? Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they’re doing a good job of harnessing creativity to get to big ideas. The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework.

Neural plasticity-the discovery that the brain is capable of rewiring itself-is now widely understood. But what few people have grasped yet is how quickly this is happening, how extensive brain changes can be, and how much control each of us has over the process. In Bliss Brain, famed researcher...

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

What are the upper limits of human potential? At the intersection of flow states, mystical experiences, peak performance, and psychedelics lies a mysterious space of possibility. In Mapping Cloud Nine, bestselling author and award-winning journalist Steven Kotler takes us on a heady thrill ride...

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

A revolutionary new approach to ADD/ADHD featuring cutting-edge research and strategies to help readers thrive, by the bestselling authors of the seminal books Driven to Distraction and Delivered from Distraction “An inspired road map for living with a distractible brain . . . If you or your...

As we age, our memory naturally declines - but there are scientifically proven ways to enhance brain and memory function. This book, grounded in cutting-edge neuroscience, will help you get started. The Neuroscience of Memory offers a seven-step memory-improvement program based on the latest research. You'll find powerful tools to optimize your brain and memory function, increase neural connections, and stay mentally sharp both now and in the long run. 

Improve your critical, logical, observational, and rational thinking skills with the timeless principles presented in this book.

AI can produce more, faster than ever. But can it replace your judgement, resilience, creativity and ability to lead people? As artificial intelligence transforms the workplace, many experienced professionals are asking an uncomfortable question: Will I still be relevant? The Human Edge offers a practical and reassuring answer. Your future does not depend on competing with machines. It depends on strengthening the distinctly human capabilities that technology can amplify but cannot fully own.

What if embracing your differences could unlock your true potential? For years, I believed I was "too much," too intense, too different, too unpredictable. Diagnosed with autism and ADHD when I turned forty, I spent decades masking who I truly was, trying to fit into a world not designed for minds like mine. When I finally embraced my neurodivergence, everything changed. I didn’t just survive, I thrived. Turning my perceived limitations into my greatest strengths. NeuroEdge exists to help you do the same.

Escape burnout and master deep work with the neuroscience of effortless productivity. When your morning commute is filled with anxiety and your workday feels like an endless battle against distraction, accessing a motivated, clear-headed state can seem impossible. This audio experience...

Closing the sale. Asking for a raise. Nailing the big presentation. Of the 2,000 hours you work every year, your success or failure is determined in the couple of dozen crucial hours when you need to bring your absolute best. Will you? The last few minutes before a major challenge can be...

This program is read by the author. A landmark audiobook about how we form habits, and what we can do with this knowledge to make positive change We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious...

NEW YORK TIMES BESTSELLER A life-altering, science-backed exploration of the healing power of art, which has now been proven to help lower stress, supercharge learning and creativity, extend your lifespan, and combat loneliness. “This book blew my mind!”—Angela Duckworth, #1 New York...

An exploration of the neuroscience of “salience,” showing readers how to use this brain network to create more meaningful experiences Humans are receiving input all the time, both from the world around us and our own bodies. While reading this sentence, you’re primarily focused on the...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...